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branding-materials

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Logos, colour specs, templates, and brand guidelines for RLadies+

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# RLadies+ Branding Materials

Official branding assets for **RLadies+** (formerly R-Ladies).

## Brand specs

| Element | Value |
|---------|-------|
| Primary colour | `#881ef9` (Purple) |
| Secondary colour | `#146af9` (Blue) |
| Tertiary colour | `#ff5b92` (Rose) |
| Neutral | `#2f2f30` (Charcoal) |
| Light | `#ededf4` (Lavender) |
| Headings font | Poppins (600) |
| Body font | Poppins (400) |
| Monospace font | Inconsolata |

Full details in [Branding-guidelines.pdf](Branding-guidelines.pdf) and [brand.yml](brand.yml).

## Contents

### Logos

| Folder | Description |
|--------|-------------|
| [logos/horizontal/](logos/horizontal/) | Horizontal logo in 5 colour variants |
| [logos/vertical/](logos/vertical/) | Vertical (stacked) logo in 5 colour variants |
| [logos/favicon/](logos/favicon/) | Favicon icons (purple and lavender backgrounds) |
| [logos/hex/](logos/hex/) | Hex sticker logos (4 variants) |
| [logos/social-media/](logos/social-media/) | Social media profile pictures |
| [logos/circular/](logos/circular/) | Circular logos (not for social media) |
| [logos/quarto/](logos/quarto/) | Clean-named SVGs for use in Quarto and web projects |

### Templates

| Folder | Description |
|--------|-------------|
| [templates/slidedecks/](templates/slidedecks/) | PowerPoint and Google Slides templates |
| [templates/documents/](templates/documents/) | Document templates (with and without letterheads) |
| [templates/certificates/](templates/certificates/) | Certificate templates (DOCX and PDF) |

### Root files

- [Branding-guidelines.pdf](Branding-guidelines.pdf) -- Complete visual identity guide
- [brand.yml](brand.yml) -- Machine-readable brand definition for [Quarto](https://quarto.org/docs/authoring/brand.html) and [Shiny](https://shiny.posit.co/r/reference/shiny/latest/bootstrapLib.html)

## Online resources

Many of the templates in this repo originate from these online collections:

- [Public Google Drive with templates](https://drive.google.com/drive/folders/1UV940p-KN9FWoHt4yrZnrc2oAczGw9QB?usp=sharing)
- [RLadies+ Canva workspace](https://www.canva.com/folder/FAHCPq0DH3w)
- [Manual: RLadies+ social media templates in Canva](https://docs.google.com/document/d/1fuF1A4Bft652oIYjYYytse1G16Bx34cZZPVagqKSG-Y/edit?tab=t.0)
- [Manual: RLadies+ add image to R+ in Canva](https://docs.google.com/document/d/1aZpcTW2HtY9Wkc1Oy1BnxD1hn7f0h6WdppsaK_MK96U/edit?tab=t.0)

## Quarto extension

For Quarto documents and presentations, use the [glamour](https://github.com/rladies/glamour) extension, which applies RLadies+ branding automatically.

## Spelling

- **RLadies+** -- preferred form
- `rladies` (no plus) only where special characters are not allowed (usernames, account names)

## Legacy materials

Pre-2026 R-Ladies branding is archived in [legacy/](legacy/).

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