Digital-Marketing-Nanodegree

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Digital-Marketing-Nanodegree

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Projects for the Digital Marketing Nanodegree

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# DMND
These are all the projects I did for the Digital Marketing Nanodegree

The following describes what each project consisted of

## Project 1 - Prepare to Market

* articulating the value proposition for the chosen product
* interviewing potential customers
* creating an empathy map
* cunstructing a customer persona based on the above

## Project 2 - Market Your Content

* writing a blog post; theme: "Why I decided to enroll in the DMND"
* crafting social media posts to promote blog posts

## Project 3 - Run and Evaluate a Facebook Campaign

* building and running a Facebook Advertising Campaign for 5 days with a $100 budget
* evaluating the results and providing recommendations for future optimization

## Project 4 - Conduct an SEO Audit

* on-site SEO audit: Content
    - using the Moz Keyword Explorer Tool to identify keywords for the DMND-site
    - outline 3 blog posts to improve visibility in the search engine
* technical SEO audit
    - improvie sites' HTML: title-, meta- and alt-tags
* off-site SEO:
    - perform a backlink audit using the Moz OpenSite Explorer Tool
    - link-building: using the SEMRush tool, identify relevant, high traffic sites to gain backlinks
* performance testsing
    - perform site-speed and mobile-friendliness tests, explain why each is important
* provide recommendations to improve website from an SEO perspective

## Project 5 - Run and Evaluate a Google Ads Campaign

* building and running a Google Advertising campaign for 5 days with a $50 budget
* evaluating the results and providing recommendations for future optimization

## Project 6 - Evaluate a Display Campaign

* Evaluate a display campaign in terms of 
    - ROI
    - which Ad performed best
    - which audience performed best
* provide recommendations for future optimization

## Project 7 - Market with Email

* creating a three-touch email campaign using the MailChimp
    - planning and creating the content
    - set up an email calendar
* analyzing campaign results and provide recommendations for improvement of subsequent emails

## Project 8 - Customer Journey Based Marketing Plan (+ full Portfolio)

* create a customer journey based marketing plan to grow the DMND program
    - planning the message, content and appropriate channels for each stage of the customer journey
    - allocate $50.000 budget for paid media for the first three stages

+ contains all of the above projects (except project 1) to serve as portfolio

Digital-Marketing-Nanodegree

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