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Open-source AI Visibility Platform — track AI visibility, citations, prompts, competitors, and content opportunities across ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, and Copilot.

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# Ansvisor - Open-source AI Visibility Platform for AI Search

**[Official website](https://www.ansvisor.com)**

The search landscape is transforming fast. Buyers are moving from traditional search engines to AI platforms like ChatGPT, Claude, Gemini, Google AI Mode, etc.

At [Ansvisor](https://www.ansvisor.com), we are building the open future of AI Visibility and AI Search Optimization (AEO/GEO) to help brands claim their spot in AI-generated answers.

What excites us most about Ansvisor is our commitment to a build-in-public and transparent approach.

We believe the future of AI visibility shouldn't be a black box. This field really needs an open platform.

We're incredibly excited to shape what's next alongside our amazing community.

> ⭐ **If you believe AI Visibility should be open and community-driven, [star the repo](https://github.com/ansvisor/ansvisor/stargazers) — it's how the next team discovers Ansvisor.**

### Why Ansvisor?

> AI search is replacing the traditional click. When ChatGPT recommends a product, no Google ranking saves you. Ansvisor measures what classical SEO can't see — how often AI engines name your brand, which competitors get cited instead, and which prompts move the needle. Self-host it for free, or use the managed [cloud](https://www.ansvisor.com).

## Resources

- 📚 [Explore Documentation](https://docs.ansvisor.com/)
- 🎯 [Take an Interactive Product Tour](https://app.supademo.com/demo/cmq2b1p5k0rk9qm6ugicrn655?utm_source=link)
- 📖 [AI Visibility Glossary](https://www.ansvisor.com/ai-visibility-glossary)
- ✍️ [Read the Blog](https://www.ansvisor.com/blog)
- 🔍 [Compare Ansvisor vs Alternatives](https://www.ansvisor.com/compare)

## Features

- **Answer Engine Insights** — Real-time visibility scores across ChatGPT, Google AI Overview, Google AI Mode, Google Gemini, Perplexity, Microsoft Copilot, Grok, and Claude with weekly trend analysis
- **Topics** — Cluster prompts by intent and topic so you can see exactly which themes your brand wins or loses
- **Prompts** — Track unlimited natural-language queries, get AI-generated prompt suggestions based on competitor citations, and analyze monthly search volume per prompt
- **Citations** — See every URL AI engines cite alongside your brand, classified by source type (news, review, owned, social, forum)
- **AI Traffic Analytics** — Tracking pixel that measures real visits arriving from AI answer engines, with platform breakdown, top landing pages, and country segmentation
- **Competitors** — Compare your AI presence against named competitors and surface visibility gaps to close
- **Content Optimization** — AI-generated content briefs (title, outline, target keywords, competitor insights) with one-click webhook delivery to your CMS or workflow
- **Multi-language Support** — 13 languages, 18 regions
- **Self-hosted or Cloud** — Run it on your own infrastructure with every feature unlocked, or use the managed cloud at [ansvisor.com](https://www.ansvisor.com)

## Quick Start

### Prerequisites

- [Node.js](https://nodejs.org/) >= 20
- [Yarn](https://yarnpkg.com/) (for the web app)
- A [Supabase](https://supabase.com/) project (free tier works)

### Required Services

| Service | Purpose | Where to get |
|---------|---------|--------------|
| **Supabase** | Database, Auth, API | [supabase.com](https://supabase.com/) |
| **AI Provider** (at least one) | Brand tracking across AI engines | [OpenAI](https://platform.openai.com/) / [Google Gemini](https://ai.google.dev/) / [Anthropic](https://console.anthropic.com/) |
| **Cloro** | Web scraping for AI platform responses | [cloro.ai](https://cloro.ai/) |

### Optional Services

| Service | Purpose | Where to get |
|---------|---------|--------------|
| **DataForSEO** | Keyword volume data for prompt analysis | [dataforseo.com](https://dataforseo.com/) |
| **Scrape.do** | Page fetching for Site Audit (proxy + JS render); required only if you use Site Audit | [scrape.do](https://scrape.do/) |
| **Stripe** | Payments (cloud mode only, not needed for self-hosted) | [stripe.com](https://stripe.com/) |

### Setup

#### 1. Clone and configure

```bash
git clone https://github.com/ansvisor/ansvisor.git
cd ansvisor

cp web/.env.example web/.env.local
cp server/.env.example server/.env
```

Edit both `.env` files and fill in your credentials. See the comments in each file for guidance.

#### 2. Set up the database

Run the migration SQL to create all tables, indexes, RLS policies, and triggers:

**Option A — Supabase Dashboard (fresh install, one paste):**
1. Go to your project's **SQL Editor**
2. Paste the contents of [`supabase/schema.sql`](supabase/schema.sql) — the full schema (every migration in one file) — and click **Run**

**Option B — Supabase CLI:**

```bash
npx supabase link --project-ref <YOUR_PROJECT_REF>
npx supabase db push
```

> `supabase/schema.sql` is a generated convenience for **fresh** installs. The numbered files under `supabase/migrations/` stay the source of truth and the **upgrade** path — an existing install adds only the new migration(s) (or `db push`). Regenerate the consolidated file after adding a migration with `bash supabase/build-schema.sh`.

##### Demo data (local only)

For local development, `supabase/seed.sql` ships a small fixture (one demo org, brand, prompts, ~120 prompt results across all tracked engines, competitors, content opportunities, AI traffic logs). It runs automatically the next time you do:

```bash
npx supabase db reset
```

Sign in with **`demo@ansvisor.local` / `demo123`** and you'll land on a populated dashboard — no provider API keys needed to iterate on UI. The seed only runs against a local Supabase via the CLI; hosted projects are unaffected.

#### 3. Install dependencies

```bash
cd web && yarn install && cd ..
cd server && npm install && cd ..
```

#### 4. Start dev servers

```bash
# Terminal 1 — frontend
cd web && yarn dev          # http://localhost:3000

# Terminal 2 — backend
cd server && npm run dev    # http://localhost:80
```

### Docker

```bash
# Configure env files first, then:
docker compose up --build
```

### Self-hosted vs Cloud

Set `IS_CLOUD=false` (default) in `server/.env` and `NEXT_PUBLIC_IS_CLOUD=false` in `web/.env.local` for self-hosted mode. All features are unlocked automatically — no Stripe or payment setup needed.

## Project Structure

```
ansvisor/
├── web/                 # Next.js 16 frontend (TypeScript)
├── server/              # Express backend (Node.js ESM)
├── supabase/            # Database migrations and config
├── scripts/             # Version management tooling
├── docker-compose.yml   # Containerized deployment
├── CONTRIBUTING.md
├── CHANGELOG.md
└── LICENSE
```

## Tech Stack

**Frontend** — Next.js 16, React 19, TypeScript, Tailwind CSS 4, Supabase Auth, Stripe, Zustand, Recharts, next-intl

**Backend** — Express, Vercel AI SDK, multi-provider AI (OpenAI, Anthropic, Google, Perplexity, Grok), Supabase, Socket.IO, Zod

## What's next

What we're planning to build next. React with 👍 on the linked issue (or open a new one) to push something up the list. PRs welcome on any of these.

- [x] **Ansvisor MCP server** — expose insights through a Model Context Protocol server so Claude Desktop, Claude Code, Cursor, Zed, and any other MCP client can query your brand visibility directly. Remote (Streamable HTTP) endpoint at `/api/mcp` — zero install, paste a URL + API key into your client and you're done. Ships with `list_brands` and `get_visibility_summary` today; more tools landing as we go.
- [x] **Anthropic Skills** — opinionated AEO knowledge that turns Claude into an analyst on your account. Ships in two flavours: an MCP-tool flavour for Claude Desktop / Claude Code / Cursor / Zed, and a standalone REST flavour for claude.ai web (no MCP required). First skill (`ansvisor-aeo-coach`) is live — see [`skills/`](./skills). More (page-audit, rewrite-for-aeo, content-brief) on the way.
- [x] **In-product conversational AI assistant** — chat with your dashboard about visibility trends, competitor moves, and content gaps without leaving the page
- [ ] **ScrapeLLM integration** — add ScrapeLLM as an alternative scraping backend alongside Cloro for users who prefer it or need a fallback
- [x] **PostHog integration** — pipe AI-referred sessions and tracking events into PostHog for users already running it as their product analytics layer
- [x] **Daily Pulse** — a per-brand daily digest email after each tracking run: KPI strip, highlights (first citations, prompt gains, leaderboard overtakes) and anomaly warnings (sharp visibility drops, competitor surges, lost citations), plus a `daily_pulse.created` webhook event for Slack/Notion delivery ([#540](https://github.com/ansvisor/ansvisor/issues/540))
- [ ] **BYO LLM keys** — bring your own OpenAI / Anthropic / Gemini API key for tracking and content generation, so you control cost and data handling
- [ ] **Webhook recipe library** — one-click Notion / Linear / Asana / Slack templates so a Content Brief can land in your editorial workflow with zero glue code

See an idea missing? Check the [Ideas discussions](https://github.com/ansvisor/ansvisor/discussions/categories/ideas) — upvote an existing one or open a new thread.

## Contributing

We welcome contributions! See [CONTRIBUTING.md](CONTRIBUTING.md) for development setup, branch naming, commit conventions, and PR guidelines.

## License

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