Awesome-Digital-Marketing

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Awesome-Digital-Marketing

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A curated list of awesome digital marketing video, software and resources.

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# Awesome Digital Marketing
A curated list of awesome digital marketing video, software and resources.

## Concepts of the digital marketing channel mix
[Google’s 200 Ranking Factors: The Complete List (2019)](https://backlinko.com/google-ranking-factors)

[What's the Difference Between SEO and SEM? ](https://blog.hubspot.com/insiders/seo-sem-faqs)

[How search engines rank pages](https://moz.com/beginners-guide-to-seo/how-search-engines-operate)

[Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know](https://www.cardinaldigitalmarketing.com/blog/programmatic-display-advertising/)

[MarTech Landscape: What is a supply-side platform (SSP)?](https://martechtoday.com/martech-landscape-what-supply-side-platform-ssp-168375)

[The 7 Best Social Media Channels for Business Marketing](https://www.huffingtonpost.com/young-entrepreneur-council/the-10-best-social-media_b_11654820.html)

[A Beginner's Guide to Finding New Customers with Google Display Network Targeting](https://www.wordstream.com/blog/ws/2015/02/10/google-display-network-targeting)

[List of case studies that highlight the effective use of multichannel campaigns](https://www.b2bmarketing.net/en-gb/b2b-marketing-awards-2017-case-studies)

[Omnichannel vs Multichannel: Are they so different?](https://multichannelmerchant.com/blog/omnichannel-vs-multichannel-different/)

[Online Glossary of Digital Marketing Terms](https://www.marketingterms.com/dictionary/)

## Integrated digital marketing

[What is Integrated Marketing?](https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/)

[The Absolute Beginner's Guide to Google Analytics](https://moz.com/blog/absolute-beginners-guide-to-google-analytics)

[How Google Ads works](https://moz.com/blog/absolute-beginners-guide-to-google-analytics)

[These 10 Analytics Reports Will Improve Your AdWords Results](https://searchengineland.com/10-analytics-reports-will-improve-adwords-results-198918)

[Insights into Facebook Ads](https://blog.bufferapp.com/facebook-advertising-tips)

:video_camera:[The Importance of Linking AdWords and Google Analytics Accounts - Google Best Practices](https://www.youtube.com/watch?v=O4e0qJL5t1w&t=2s&index=1&list=PL9piTIvKJnJNHcmzzcIMKKdkRCkR0XxtZ)

[35 Amazing Web Analytics Tools that Rival Google Analytics](https://dynomapper.com/blog/21-sitemaps-and-seo/436-35-amazing-web-analytics-tools-that-rival-google-analytics)

[Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)](https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/)

[SiriusXM to Buy Pandora for $3.5 Billion in Bid to Expand Reach](https://www.nytimes.com/2018/09/24/business/dealbook/siriusxm-pandora.html)

## Understanding predictive analytics and predictive marketing

[Predictive analytics (wikipeda)](https://en.wikipedia.org/wiki/Predictive_analytics)

[Lessons from How Amazon Uses Big Data](https://www.smartdatacollective.com/lessons-how-amazon-uses-big-data/)

[How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions](https://neilpatel.com/blog/how-netflix-uses-analytics/)

[How to Use Predictive Purchase Behavior Modeling to Understand Consumers](https://blog.hubspot.com/agency/predictive-analytics-buy)

[Traditional Lead Scoring vs Predictive Lead Scoring](https://www.impactbnd.com/blog/traditional-lead-scoring-vs-predictive-lead-scoring)

[Here’s to the Skeptics: Addressing Predictive Modeling Misconceptions](https://www.rapidinsight.com/heres-skeptics-addressing-predictive-modeling-misconceptions/)

[Debunking Myths About Predictive Analytics](http://birchmangroup.com/en/debunking-myths-about-predictive-analytics/)

[4 Things to Know Before Building Data Science Into Your Organization](https://www.business2community.com/big-data/4-things-know-building-data-science-organization-01412999#W0CqcP2wqSeUwQUX.97)

[How Predictive Segmentation Converts Your Visitors into Customers](https://medium.com/intempt/how-predictive-segmentation-converts-your-visitors-into-customers-6d0aec1fd341)

:computer:[Customer Life Cycle - Predictive Customer Analytics — Part I](https://towardsdatascience.com/predictive-customer-analytics-4064d881b649)

[Recommend the Best Channels for Contact - Predictive Customer Analytics — Part II (with example)](https://towardsdatascience.com/predictive-customer-analytics-part-ii-the-customer-acquisition-process-sample-use-case-59a52bc8796)

[Nine years on, ‘Big Data’ is finally hitting the mainstream](https://www.information-age.com/nine-years-on-big-data-123472277/)

## Implementing predictive marketing across channels

[data preparation](https://searchbusinessanalytics.techtarget.com/definition/data-preparation)

[Keep It Clean: Tips for Ensuring Data Hygiene](https://blog.insideview.com/2015/03/05/keep-it-clean-tips-for-ensuring-data-hygiene/)

[Propensity score analysis: A tool for MR](https://www.quirks.com/articles/propensity-score-analysis-a-tool-for-mr)

[Instrumental-Variable Regression in R](https://www.rdocumentation.org/packages/AER/versions/1.2-5/topics/ivreg)

[Descriptive Statistics](https://www.socialresearchmethods.net/kb/statdesc.php)

[Graphing Distributions](http://onlinestatbook.com/2/graphing_distributions/graphing_distributions.html)

[Descriptive Statistics and Graphic Displays](https://www.oreilly.com/library/view/statistics-in-a/9781449361129/ch04.html)

## Optimizing return on investment (ROI)

[20 Examples Of ROI And Results With Big Data]()https://content.pivotal.io/blog/20-examples-of-roi-and-results-with-big-data)

[13 Ecommerce Conversion Optimization Examples (2018 Case Studies)](https://blog.optimizely.com/2015/06/04/ecommerce-conversion-optimization-case-studies/)

[How to Retarget on Facebook](https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide)

[Bidding & Optimization Strategies To Take Your Search Marketing Results To The Next Level](https://searchengineland.com/bidding-optimization-strategies-take-search-marketing-results-next-level-220171)

## The future of integrated digital marketing: Video, Mobile and AI

## Professor Sinan Aral

[MIT webpage with videos and articles](http://ide.mit.edu/about-us/people/sinan-aral)

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