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cognizance

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Brand Killer: Adblock for real life

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# Brand Killer: Adblock for Real Life

Corporate branding and advertisements are ubiquitous in society today and almost impossible to avoid. What if we lived in a world where consumers were blind to this surplus of corporate branding? Brand Killer is a technology demonstration that envisions a future in which consumers can use augmented reality to opt out corporate influence. We built a head mounted display which uses computer vision to recognize and block brands and logos from the user's view in real time. It's AdBlock for Real Life.

- [Project site](http://jonathandub.in/cognizance/)
- [Direct link to Youtube video](https://www.youtube.com/watch?v=eDPn7MGxPjs)
- [Discussion on HN](https://news.ycombinator.com/item?id=8925019)

Media:
- [Wired - An AR Experiment That Works Like an Ad Blocker for Real Life](http://www.wired.com/2015/01/adblock-real-life-adblock-real-life/)
- [Wired Germany -  Sehen wir bald nur noch, was wir sehen wollen? Augmented-Reality-Brille verbannt Werbung aus unserem Alltag](https://www.wired.de/collection/latest/die-augmented-reality-brille-brand-killer-ist-der-adblocker-fur-den-alltag)
- [Gizmodo - Someone Built AdBlock For the Real World ](http://gizmodo.com/someone-built-adblock-for-the-real-world-1682420151)
- [Gizmodo Germany - BRAND KILLER: DER ADBLOCKER FÜR DIE REALITÄT](http://www.gizmodo.de/2015/01/30/brand-killer-der-adblocker-fuer-die-realitaet.html)
- [In the Now (RT) - Brand-killer: a device that will make your life ad-free](https://www.youtube.com/watch?v=M7qD6smiYtg)

Let's Play videos:
- [ReviewTechUSA - Group Of Guys Create Real-Life "Ad-Blocker"](https://www.youtube.com/watch?v=7oUjGnFLNT0)
- [MiZiiCz - Adblocker In Real Life (CoD AW gameplay)](https://www.youtube.com/watch?v=yQFjBLULI5Y)

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