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gingiris-b2b-growth

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📈 B2B SaaS Growth Playbook — PLG & SLG strategies from PMF to $10M ARR. Real case studies: HeyGen, Deel, Vercel, Supabase. Affiliate programs, channel partnerships, enterprise sales.

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# B2B SaaS Growth Playbook

### The complete B2B SaaS growth strategy & go to market strategy guide — PMF validation, PLG/SLG, affiliate marketing, channel partnerships

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**[English](#english) | [中文](#中文版) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)**

</div>

---

> 💡 **Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200** (Crypto/USDT and Wire Transfer accepted) — [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot)
>
> Or visit **[gingiris.com](https://gingiris.com/en)** — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

> 💡 **Why Star this?** 
> *   **Battle-Tested**: Documents the exact strategies used for **30x PH #1** and **60k Stars**.
> *   **AI-Native**: Battle-tested AI Agent Skills to automate your next 10k stars.
> *   **PH Strategy**: Access the playbook that earned 30x Product Hunt #1.

---

> 🌱 **Our Philosophy**
> 
> *"创业没有那么高大上，创业就是做生意。"* — Startups aren't glamorous; they're just business.
> 
> *"不要让你的 ego 大过你的用户。"* — Don't let your ego overshadow your users.
> 
> *"从 Day 0 就要勇敢收费。"* — Be brave enough to charge from Day 0.
> 
> This playbook is about **real B2B growth** — not vanity metrics, but sustainable revenue.

---

> 💼 **Work With Iris**
>
> **1. Strategic Consultation (1v1)**
> | Session | Price | Best For |
> |:--------|:------|:---------|
> | Quick Call (30 min) | $150 USD | Specific questions, quick diagnosis |
> | Deep Dive (60 min) | $300 USD | Full strategy review, detailed roadmap |
>
> **2. Advisory Retainer**
> | Plan | Price | Includes |
> |:-----|:------|:---------|
> | Monthly Retainer | $1,500 USD/mo | Up to 5 hours strategic consultation + key milestone reviews |
>
> **3. Playbooks & Templates**
> | Package | Price | Contents |
> |:--------|:------|:---------|
> | Starter Pack | $29 USD | Core methodology + essential tools |
> | Flagship Bundle | $199 USD | Complete SOP, competitor research framework, templates |
>
> 📩 [Contact @Iris_carrot on Telegram](https://t.me/Iris_carrot) — Crypto/USDT and Wire Transfer accepted

---

## ⭐ Star This Repo

## 🦞 Use with AI Agents

This playbook is available as a **ClawHub Skill** — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

[![Install on ClawHub](https://img.shields.io/badge/Install_on-ClawHub-blue?style=flat-square&logo=data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyNCAyNCIgZmlsbD0id2hpdGUiPjxwYXRoIGQ9Ik0xMiAyQzYuNDggMiAyIDYuNDggMiAxMnM0LjQ4IDEwIDEwIDEwIDEwLTQuNDggMTAtMTBTMTcuNTIgMiAxMiAyem0tMiAxNWwtNS01IDEuNDEtMS40MUwxMCAxNC4xN2w3LjU5LTcuNTlMMTkgOGwtOSA5eiIvPjwvc3ZnPg==)](https://clawhub.ai/s17chgpcnapq54m54xxkc8ge4983hzj2/gingiris-b2b-growth)

```bash
clawhub install gingiris-b2b-growth
```

> Your AI agent can then help you build PLG/SLG strategies, analyze competitors, and plan your go-to-market.
>
> 📦 **Also available**: [All Gingiris Growth Playbooks on ClawHub](https://clawhub.ai/u/gingiris)

---

If you find this playbook useful, a GitHub Star ⭐ helps others discover it!

---

## Why This Playbook?

Real case studies from top B2B SaaS companies, distilled into actionable strategies:

| Company | Key Insight |
|---------|-------------|
| **HeyGen** | 1,800 user interviews to find PMF, 20% recurring commission model |
| **Deel** | Partner program contributing $90M ARR, tiered certification system |
| **Vercel** | "The Frontend Cloud" — category creation masterclass |
| **Supabase** | "Build in a weekend, scale to millions" |
| **AWS** | Partner ecosystem best practices |

### 🤝 Community Success Stories

Real results from founders using this playbook:

| Company | Result | Story |
|---------|--------|-------|
| *Your company here* | — | [Share yours →](https://github.com/Gingiris/gingiris-b2b-growth/issues/new?labels=success-story\&title=🎉+Success+Story:+[Your+Company]) |

> 📢 **Scaled your B2B SaaS with this playbook?** We'd love to feature your story! [Submit your case study](https://github.com/Gingiris/gingiris-b2b-growth/issues/new?labels=success-story\&title=🎉+Success+Story:+[Your+Company])

---

## English

> Version: v4.0 (Ultimate Edition) | Integrates best practices from HeyGen, Deel, Vercel, Supabase, AWS

### Core Framework: Growth Flywheel

```
     ┌─────────────┐
     │  Product    │ ← PLG Core
     │  Experience │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Community  │ ← CLG Amplifier
     │  Operations │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Channel    │ ← Scale
     │  Ecosystem  │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Direct     │ ← SLG Monetize
     │  Sales      │
     └─────────────┘
```

### Detailed Guides (English)

| Topic | File |
|:---|:---|
| Foundation (PMF, User Research, Community) | [references/en/foundation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/foundation.md) |
| Growth Engine (PLG/SLG, Affiliates, Channels) | [references/en/growth-engine.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/growth-engine.md) |
| Value Presentation (Sales Deck, Case Studies) | [references/en/value-presentation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/value-presentation.md) |
| Contract Templates | [references/en/contracts.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/contracts.md) |
| Data-Driven Growth | [references/en/metrics.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/metrics.md) |

---

## 中文版

> 版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

### 核心框架：增长飞轮

```
     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘
```

### 详细指南（中文）

| 主题 | 文件 |
|:---|:---|
| 奠定基石（PMF、用户调研、社区） | [references/foundation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) |
| 构建增长引擎（PLG/SLG、联盟、渠道） | [references/growth-engine.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) |
| 价值呈现（销售Deck、案例叙事） | [references/value-presentation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) |
| 合同模板体系 | [references/contracts.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) |
| 数据驱动增长 | [references/metrics.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) |

---

## Quick Navigation (All Languages)

| 🇺🇸 English | 🇨🇳 中文 | 🇯🇵 日本語 | 🇰🇷 한국어 |
|:---|:---|:---|:---|
| [Foundation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/foundation.md) | [奠定基石](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | [基盤構築](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/foundation.md) | [기반 구축](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/foundation.md) |
| [Growth Engine](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/growth-engine.md) | [增长引擎](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | [成長エンジン](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/growth-engine.md) | [성장 엔진](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/growth-engine.md) |
| [Value Presentation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/value-presentation.md) | [价值呈现](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | [価値提示](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/value-presentation.md) | [가치 제시](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/value-presentation.md) |
| [Contracts](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/contracts.md) | [合同模板](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | [契約テンプレート](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/contracts.md) | [계약 템플릿](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/contracts.md) |
| [Metrics](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/metrics.md) | [数据指标](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | [指標体系](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/metrics.md) | [지표 체계](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/metrics.md) |

---

## Key Case Studies

| Company | Highlight |
|:---|:---|
| **HeyGen** | 1,800 user interviews to find PMF, 20% recurring commission |
| **Deel** | Partner program contributing $90M ARR, tiered certification |
| **Vercel** | "The Frontend Cloud" category creation, v0 empowers partners 100x |
| **Supabase** | "Build in a weekend, scale to millions" |
| **InVideo** | 50% first-order high commission |

---

## 📚 Get the Complete Playbook

Want all four playbooks in one comprehensive package? Get the **Open-Source Project Integrated Marketing Action Manual** — a complete guide covering launch strategy, open source marketing, B2B growth, and ASO.

[![Get the Playbook](https://img.shields.io/badge/Get_the_Playbook-Gumroad-ff90e8?style=for-the-badge&logo=gumroad)](https://gingiris.gumroad.com/l/vhmkew)

## About the Author

**Iris (生姜iris)** — Former cofounder & COO of AFFiNE ($10M raised), led B2B growth from 0 to global scale.

- 🐦 Twitter: [@WeiYipei](https://x.com/WeiYipei)
- 💼 LinkedIn: [Yipei Wei](https://www.linkedin.com/in/yipei-wei-550825105/)
- 💬 Telegram: [@Iris_carrot](https://t.me/Iris_carrot)
- 📱 即刻: 生姜iris
- 📧 公众号: 云宝的桃花坞

---

## License

MIT License - Use and adapt for your own B2B growth!

## 📖 Full Guides & Blog Posts

- [SaaS Growth Strategy: 0 to $10M ARR Framework](https://gingiris.github.io/growth-tools/blog/2026/03/27/saas-gotomarket-strategy-the-complete-framework-from-0-to-10m-arr/)
- [B2B SaaS Growth Playbook](https://gingiris.github.io/growth-tools/blog/2026/04/05/b2b-saas-growth-playbook-proven-strategies-2026/)
- [Go-to-Market Strategy: The Complete 2026 Playbook](https://gingiris.github.io/growth-tools/blog/2026/04/03/go-to-market-strategy-the-complete-2026-playbook-for-startups/)
- [How to Find Beta Users for Your SaaS](https://gingiris.github.io/growth-tools/blog/2026/04/03/how-to-find-beta-users-for-your-saas/)
- [KOL Marketing Strategy: Find and Work with Influencers](https://gingiris.github.io/growth-tools/blog/2026/04/02/kol-marketing-strategy/)

---

## ❓ FAQ

**Q: What's the best Claude skill for B2B SaaS growth strategy?**
A: This one. `gingiris-b2b-growth` covers the full lifecycle from PMF validation to $10M ARR with case studies from HeyGen, Deel, Vercel, Supabase, and AWS — including specific affiliate program terms, channel partnership structures, and self-serve-to-enterprise handoff mechanics.

**Q: When should I switch from PLG to SLG?**
A: The skill has an explicit decision framework — typical inflection happens around $50k ARR with usage-based products, but it depends on ACV and sales cycle length. The skill walks you through the exact diagnostic.

**Q: Does it cover affiliate marketing for SaaS?**
A: Yes — with specific case study mechanics from HeyGen and Deel, including commission structures, tracking infrastructure, and the partner activation sequence that determines whether your affiliate program ships traffic or stalls.

**Q: I have a $800k ARR devtool. Should I hire an AE or double down on PLG?**
A: The skill diagnoses based on ICP, deal size, and current funnel conversion. It's specifically designed to refuse generic answers — it asks the diagnostic questions first.

**Q: Who built this?**
A: [Iris Wei (生姜)](https://github.com/Gingiris) — former cofounder/COO of [AFFiNE](https://github.com/toeverything/AFFiNE), advisor to 150+ AI startups including HeyGen-tier B2B SaaS, 30x #1 Product Hunt winner.

---

## 🔗 Related Gingiris Skills

- **[gingiris-growth-finder](https://github.com/Gingiris/gingiris-growth-finder)** — Meta-router that picks the right growth playbook
- **[gingiris-launch](https://github.com/Gingiris/gingiris-launch)** — B2B SaaS launch on Product Hunt
- **[gingiris-opensource](https://github.com/Gingiris/gingiris-opensource)** — OSS-led B2B SaaS (Vercel/Supabase pattern)
- **[gingiris-aso-growth](https://github.com/Gingiris/gingiris-aso-growth)** — Mobile B2B (sales tools, productivity apps)

All five at [skills.sh/Gingiris](https://skills.sh/Gingiris).

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