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google-ads-open-cli

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Google Ads CLI and skills for AI agents (and humans)

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# google-ads-open-cli

Google Ads CLI & Skills for AI agents (and humans). Run custom GAQL queries, pull campaign and keyword stats, navigate MCC account hierarchies, audit conversion tracking, and more.

**Works with:** OpenClaw, Claude Code, Cursor, Codex, and any agent that can run shell commands.

## Installation

Tell your AI agent (e.g. OpenClaw):

> Install this CLI and skills from https://github.com/Bin-Huang/google-ads-open-cli

Or install manually:

```bash
npm install -g google-ads-open-cli

# Add skills for AI agents (Claude Code, Cursor, Codex, etc.)
npx skills add Bin-Huang/google-ads-open-cli
```

Or run directly: `npx google-ads-open-cli --help`

## How it works

Built on the official [Google Ads API v23](https://developers.google.com/google-ads/api/docs/start) with GAQL (Google Ads Query Language), this CLI authenticates via OAuth2 user credentials and a developer token, providing read-only access to the Google Ads API.

Core endpoints covered:

- **Customer accounts** -- list accessible accounts, inspect individual customers, browse MCC hierarchies
- **Campaigns & budgets** -- list campaigns with status filtering, inspect campaign budgets
- **Ad groups & ads** -- browse ad groups and ads with campaign/status filters
- **Keywords** -- list keywords (ad group criteria) with filtering
- **Performance stats** -- campaign, ad group, ad, and keyword-level stats with date ranges and segment breakdowns
- **Audiences & user lists** -- campaign audience performance and remarketing lists
- **Assets & extensions** -- images, videos, sitelinks, and campaign-level asset links
- **Conversions & billing** -- conversion actions, billing setup, account budgets
- **GAQL query** -- run arbitrary Google Ads Query Language queries for any data not covered by built-in commands
- **Change history** -- recent change status records

## Setup

```bash
google-ads-open-cli auth login \
  --developer-token=xxx \
  --client-id=xxx \
  --client-secret=xxx
```

**How to get the values:**

1. **developer_token**: Sign in to your Google Ads **manager account** and open the [API Center](https://ads.google.com/aw/apicenter). Copy your developer token. If you don't have one, apply for access on that page. The default Explorer Access level is sufficient for read-only use.
2. **client_id & client_secret**: Go to [Google Cloud Console > Credentials](https://console.cloud.google.com/apis/credentials), click **Create Credentials > OAuth client ID**, select **Desktop app**, and create it. Copy the client ID and client secret. Make sure the [Google Ads API](https://console.cloud.google.com/apis/library/googleads.googleapis.com) is enabled in your project.
3. **login_customer_id** (optional): Required when accessing accounts via a Manager (MCC) account. Add `"login_customer_id": "1234567890"` to your credentials file (10 digits, no dashes).

This opens your browser for Google authorization. Make sure you sign in with a Google account that has access to the Google Ads data you want to use. After you approve, credentials are saved to `~/.config/google-ads-open-cli/credentials.json` and all subsequent commands work automatically. Tokens are refreshed as needed.

> **Note:** Google Ads API does not support service accounts. You must use OAuth2 user credentials.

### Alternative: Environment variables

For CI/CD or automation, you can set credentials via environment variables:

```bash
export GOOGLE_ADS_ACCESS_TOKEN="your_oauth2_access_token"
export GOOGLE_ADS_DEVELOPER_TOKEN="your_developer_token"
export GOOGLE_ADS_LOGIN_CUSTOMER_ID="1234567890"  # optional, for MCC accounts
```

## Entity hierarchy

Google Ads uses this hierarchy:

```
Manager Account (MCC)
 └── Customer Account (1234567890)
      ├── Campaign
      │    └── Ad Group
      │         ├── Ad (Ad Group Ad)
      │         └── Keyword (Ad Group Criterion)
      ├── Campaign Budget
      ├── Conversion Action
      ├── User List (remarketing)
      └── Asset (images, videos, sitelinks, etc.)
```

Customer IDs are 10-digit numbers (e.g., `1234567890`). Dashes are stripped automatically.

## Monetary values

Google Ads uses **micros**: 1 dollar = 1,000,000 micros. All cost/bid/budget values are in micros. Divide by 1,000,000 for the actual amount.

## Usage

All commands output pretty-printed JSON by default. Use `--format compact` for single-line JSON.

### customers

List accessible customer accounts.

```bash
google-ads-open-cli customers
```

### customer

Get a specific customer account.

```bash
google-ads-open-cli customer 1234567890
```

### account-hierarchy

List manager account hierarchy (sub-accounts under an MCC).

```bash
google-ads-open-cli account-hierarchy 1234567890
```

### campaigns

List campaigns for a customer account.

```bash
google-ads-open-cli campaigns 1234567890
google-ads-open-cli campaigns 1234567890 --status ENABLED
```

Options:
- `--status <status>`: filter by status (ENABLED, PAUSED, REMOVED)
- `--limit <n>`: max results (default 100)

### campaign

Get a specific campaign.

```bash
google-ads-open-cli campaign 1234567890 98765
```

### campaign-budgets

List campaign budgets.

```bash
google-ads-open-cli campaign-budgets 1234567890
```

Options:
- `--limit <n>`: max results (default 100)

### ad-groups

List ad groups.

```bash
google-ads-open-cli ad-groups 1234567890
google-ads-open-cli ad-groups 1234567890 --campaign 98765
```

Options:
- `--campaign <id>`: filter by campaign ID
- `--status <status>`: filter by status (ENABLED, PAUSED, REMOVED)
- `--limit <n>`: max results (default 100)

### ad-group

Get a specific ad group.

```bash
google-ads-open-cli ad-group 1234567890 11111
```

### ads

List ads.

```bash
google-ads-open-cli ads 1234567890
google-ads-open-cli ads 1234567890 --campaign 98765 --ad-group 11111
```

Options:
- `--campaign <id>`: filter by campaign ID
- `--ad-group <id>`: filter by ad group ID
- `--status <status>`: filter by status (ENABLED, PAUSED, REMOVED)
- `--limit <n>`: max results (default 100)

### ad

Get a specific ad.

```bash
google-ads-open-cli ad 1234567890 11111 22222
```

### campaign-stats

Get campaign performance stats.

```bash
google-ads-open-cli campaign-stats 1234567890 --start 2026-01-01 --end 2026-01-31
google-ads-open-cli campaign-stats 1234567890 --start 2026-01-01 --end 2026-01-31 --campaign 98765 --segments device
```

Options:
- `--start <date>`: start date (YYYY-MM-DD) **required**
- `--end <date>`: end date (YYYY-MM-DD) **required**
- `--campaign <id>`: filter by campaign ID
- `--segments <segs>`: additional segments (comma-separated, e.g. device, ad_network_type, day_of_week)
- `--limit <n>`: max results (default 1000)

Default metrics: impressions, clicks, cost_micros, conversions, conversions_value, ctr, average_cpc, average_cpm, interactions, all_conversions

### ad-group-stats

Get ad group performance stats.

```bash
google-ads-open-cli ad-group-stats 1234567890 --start 2026-01-01 --end 2026-01-31
```

Options:
- `--start <date>`: start date (YYYY-MM-DD) **required**
- `--end <date>`: end date (YYYY-MM-DD) **required**
- `--campaign <id>`: filter by campaign ID
- `--ad-group <id>`: filter by ad group ID
- `--limit <n>`: max results (default 1000)

### ad-stats

Get ad-level performance stats.

```bash
google-ads-open-cli ad-stats 1234567890 --start 2026-01-01 --end 2026-01-31
```

Options: same as `ad-group-stats`.

### keyword-stats

Get keyword-level performance stats (sorted by impressions desc).

```bash
google-ads-open-cli keyword-stats 1234567890 --start 2026-01-01 --end 2026-01-31
```

Options: same as `ad-group-stats`.

### keywords

List keywords (ad group criteria).

```bash
google-ads-open-cli keywords 1234567890
google-ads-open-cli keywords 1234567890 --campaign 98765 --status ENABLED
```

### audiences

List audience segments.

```bash
google-ads-open-cli audiences 1234567890
```

Options:
- `--limit <n>`: max results (default 100)

### user-lists

List remarketing/user lists.

```bash
google-ads-open-cli user-lists 1234567890
```

Options:
- `--limit <n>`: max results (default 100)

### negative-keywords

List shared negative keyword lists.

```bash
google-ads-open-cli negative-keywords 1234567890
```

Options:
- `--limit <n>`: max results (default 100)

### assets

List assets (images, videos, text, sitelinks, etc.).

```bash
google-ads-open-cli assets 1234567890
google-ads-open-cli assets 1234567890 --type SITELINK
```

Options:
- `--type <type>`: filter by type (IMAGE, MEDIA_BUNDLE, TEXT, YOUTUBE_VIDEO, LEAD_FORM, CALL, CALLOUT, SITELINK, STRUCTURED_SNIPPET)
- `--limit <n>`: max results (default 100)

### extensions

List ad extensions (campaign-level asset links).

```bash
google-ads-open-cli extensions 1234567890
google-ads-open-cli extensions 1234567890 --campaign 98765
```

Options:
- `--campaign <id>`: filter by campaign ID
- `--limit <n>`: max results (default 100)

### conversion-actions

List conversion actions.

```bash
google-ads-open-cli conversion-actions 1234567890
```

Options:
- `--limit <n>`: max results (default 100)

### query

Run a raw GAQL (Google Ads Query Language) query. This is the escape hatch for any data not covered by built-in commands.

```bash
google-ads-open-cli query 1234567890 "SELECT campaign.id, campaign.name, metrics.clicks FROM campaign WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.clicks DESC LIMIT 10"
```

See [GAQL reference](https://developers.google.com/google-ads/api/docs/query/overview) for syntax.

### billing

Get billing setup and account budget info.

```bash
google-ads-open-cli billing 1234567890
```

### change-status

Get recent change history.

```bash
google-ads-open-cli change-status 1234567890
```

Options:
- `--limit <n>`: max results (default 50)

## Error output

All errors are JSON to stderr:

```json
{"error": "No credentials found. Provide one of: ..."}
```

## API Reference

- [Google Ads API Overview](https://developers.google.com/google-ads/api/docs/start)
- [GAQL Reference](https://developers.google.com/google-ads/api/docs/query/overview)
- [Resource Reference](https://developers.google.com/google-ads/api/fields/v23/overview)

## Related

- [meta-ads-open-cli](https://github.com/Bin-Huang/meta-ads-open-cli) -- Meta Ads CLI & Skills for AI agents (and humans)
- [microsoft-ads-cli](https://github.com/Bin-Huang/microsoft-ads-cli) -- Microsoft Ads CLI & Skills for AI agents (and humans)
- [amazon-ads-open-cli](https://github.com/Bin-Huang/amazon-ads-open-cli) -- Amazon Ads CLI & Skills for AI agents (and humans)
- [tiktok-ads-cli](https://github.com/Bin-Huang/tiktok-ads-cli) -- TikTok Ads CLI & Skills for AI agents (and humans)
- [linkedin-ads-cli](https://github.com/Bin-Huang/linkedin-ads-cli) -- LinkedIn Ads CLI & Skills for AI agents (and humans)
- [x-ads-cli](https://github.com/Bin-Huang/x-ads-cli) -- X Ads CLI & Skills for AI agents (and humans)
- [snapchat-ads-cli](https://github.com/Bin-Huang/snapchat-ads-cli) -- Snapchat Ads CLI & Skills for AI agents (and humans)
- [pinterest-ads-cli](https://github.com/Bin-Huang/pinterest-ads-cli) -- Pinterest Ads CLI & Skills for AI agents (and humans)
- [reddit-ads-cli](https://github.com/Bin-Huang/reddit-ads-cli) -- Reddit Ads CLI & Skills for AI agents (and humans)
- [spotify-ads-cli](https://github.com/Bin-Huang/spotify-ads-cli) -- Spotify Ads CLI & Skills for AI agents (and humans)
- [apple-ads-cli](https://github.com/Bin-Huang/apple-ads-cli) -- Apple Ads CLI & Skills for AI agents (and humans)
- [google-analytics-cli](https://github.com/Bin-Huang/google-analytics-cli) -- Google Analytics CLI & Skills for AI agents (and humans)
- [google-search-console-cli](https://github.com/Bin-Huang/google-search-console-cli) -- Google Search Console CLI & Skills for AI agents (and humans)
- [youtube-analytics-cli](https://github.com/Bin-Huang/youtube-analytics-cli) -- YouTube Analytics CLI & Skills for AI agents (and humans)
- [x-analytics-cli](https://github.com/Bin-Huang/x-analytics-cli) -- X Analytics CLI & Skills for AI agents (and humans)
- [camoufox-cli](https://github.com/Bin-Huang/camoufox-cli) -- Anti-detect browser CLI & Skills for AI agents
## License

Apache-2.0

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