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dna-studio

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Self-hosted AI marketing platform. Like Google Pomelli, but open source, model-agnostic, and actually ships to your social media.

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<h1 align="center">DNA Studio</h1>

Self-hosted AI marketing platform. Like Google Pomelli, but open source, model-agnostic, and actually ships to your social media.

<a href="#features">Features</a> &bull;
 <a href="#quick-start">Quick Start</a> &bull;
 <a href="#configuration">Configuration</a> &bull;
 <a href="#comparison">Comparison</a> &bull;
 <a href="#roadmap">Roadmap</a> &bull;
 <a href="#contributing">Contributing</a>

---

## What is DNA Studio?

DNA Studio analyzes any website URL to extract a **Brand DNA** profile — colors, fonts, tone of voice, target audience, and industry — then uses AI to generate on-brand marketing content across all major social platforms.

**Paste a URL. Get a complete marketing campaign. Publish it.**

## Features

- **Brand DNA Extraction** — Paste any URL. Playwright crawls the site and extracts colors, fonts, tone, audience, industry, and more. AI analyzes the content for deeper insights.

- **Multi-Platform Campaign Generation** — Generate platform-specific content for Instagram, LinkedIn, Facebook, and X/Twitter. Each asset respects platform conventions (character limits, tone, hashtag strategy).

- **Model-Agnostic AI** — Switch between OpenAI (GPT-4o), Anthropic (Claude), Google Gemini, or local models via Ollama. One env var to change.

- **Direct Social Publishing** — Connect your social accounts via OAuth. Publish immediately or schedule posts for later via BullMQ job queue.

- **Multi-Language Support** — Generate campaigns in English, Spanish, French, Arabic, Chinese, Japanese, and more.

- **Self-Hosted** — One `docker compose up -d` and you're running. Your data stays on your infrastructure. No vendor lock-in. MIT licensed.

- **AI Photoshoot Studio** — Upload a product image, choose from 29 templates across 6 categories (General, Beauty, Fashion, Food, Home, Tech), and generate up to 4 styled product shots in parallel. Sessions are saved and browsable.

- **AI Image Generation** — Supports OpenAI DALL-E, Google Gemini native image generation, Stability AI, and Replicate Flux. Provider-agnostic — switch with one setting.

- **Smart Campaign Suggestions** — AI analyzes your brand DNA and generates tailored campaign ideas. Cached per brand for instant load.

- **In-App Settings** — Configure AI providers, API keys, and image generation from the dashboard. No need to restart the server.

- **Streaming UX** — Real-time progress for brand analysis and content generation. See results as they're produced.

## Quick Start

### Docker (Recommended)

```bash
# Clone the repo
git clone https://github.com/moesaif/dna-studio.git
cd dna-studio

# Copy environment config
cp .env.example .env
# Edit .env with your API keys

# Launch everything
docker compose up -d
```

Open [http://localhost:3000](http://localhost:3000) and create your first brand.

### Local Development

```bash
# Prerequisites: Node 20+, PostgreSQL, Redis

# Install dependencies
npm install

# Set up database
cp .env.example .env.local
# Edit .env.local with your DATABASE_URL and API keys

npx prisma migrate dev

# Start dev server
npm run dev

# In another terminal, start the worker (for scheduled publishing)
npm run worker
```

## Configuration

All configuration is done via environment variables. See [`.env.example`](.env.example) for the full list.

| Variable | Description | Required |
|----------|-------------|----------|
| `DATABASE_URL` | PostgreSQL connection string | Yes |
| `REDIS_URL` | Redis connection string | Yes |
| `NEXTAUTH_SECRET` | Random secret for session encryption | Yes |
| `LLM_PROVIDER` | AI provider: `openai`, `anthropic`, `ollama`, `gemini` | Yes |
| `OPENAI_API_KEY` | OpenAI API key (if using OpenAI) | Conditional |
| `ANTHROPIC_API_KEY` | Anthropic API key (if using Anthropic) | Conditional |
| `GOOGLE_API_KEY` | Google API key (if using Gemini) | Conditional |
| `OLLAMA_BASE_URL` | Ollama server URL (if using local models) | Conditional |

## Comparison

| Feature | DNA Studio | Google Pomelli | Canva AI |
|---------|:----------:|:--------------:|:--------:|
| Self-hosted | Yes | No | No |
| Model-agnostic | Yes | No | No |
| Brand DNA extraction | Yes | Yes | No |
| Multi-platform generation | Yes | Yes | Yes |
| Direct social publishing | Yes | No | Yes |
| Multi-language | Yes | No | Yes |
| Open source | Yes | No | No |
| Free tier | Yes (unlimited) | No | Limited |

## Tech Stack

- **Frontend**: Next.js 16 + TypeScript + Tailwind CSS v4 + Framer Motion
- **Backend**: Next.js API Routes + Prisma ORM
- **Database**: PostgreSQL
- **Queue**: BullMQ + Redis
- **Web Scraping**: Playwright (headless Chromium)
- **AI**: Provider-agnostic (OpenAI, Anthropic, Ollama, Gemini) — text + image generation
- **Auth**: NextAuth.js (credentials + Google OAuth)
- **Deployment**: Docker Compose

## Project Structure

```
dna-studio/
├── src/
│   ├── app/            # Next.js pages and API routes
│   ├── components/     # React components
│   └── lib/
│       ├── brand-dna/  # Brand DNA crawler and extractors
│       ├── llm/        # Unified LLM client + providers
│       ├── image/      # Image generation client + providers
│       ├── campaigns/  # Campaign generator and prompts
│       ├── settings/   # User settings resolution
│       ├── social/     # Social media API integrations
│       └── auth/       # NextAuth configuration
├── prisma/             # Database schema and migrations
├── workers/            # BullMQ background workers
├── docker-compose.yml  # One-command deployment
└── Dockerfile
```

## Roadmap

### Shipped in v0.1.0

- [x] Brand DNA extraction from any URL (colors, fonts, tone, audience, industry)
- [x] Multi-platform campaign generation (Instagram, LinkedIn, Facebook, X/Twitter)
- [x] Model-agnostic LLM support (OpenAI, Anthropic, Gemini, Ollama)
- [x] AI image generation (OpenAI DALL-E, Google Gemini, Stability AI, Replicate Flux)
- [x] AI Photoshoot — upload a product, pick templates, generate styled shots
- [x] Photoshoot persistence — sessions saved and browsable in gallery
- [x] Smart campaign suggestions — AI-generated, cached per brand
- [x] Settings UI — configure AI providers and API keys from the dashboard
- [x] Vision-powered product analysis — AI describes uploaded product images
- [x] Favicon-based brand logo fallback
- [x] Docker Compose one-command deployment

### Up Next

- [ ] A/B testing for campaign variants
- [ ] Analytics dashboard (post performance tracking)
- [ ] Calendar view for scheduled posts
- [ ] Team collaboration (multi-user workspaces)
- [ ] Brand style guide PDF export
- [ ] Webhook integrations (Zapier, n8n)
- [ ] Chrome extension for one-click brand analysis
- [ ] Mobile app (React Native)

## Contributing

We welcome contributions! See [CONTRIBUTING.md](CONTRIBUTING.md) for setup instructions, code style guidelines, and how to add new AI providers.

Quick start:

```bash
git clone https://github.com/YOUR_USERNAME/dna-studio.git
cd dna-studio && npm install
cp .env.example .env
npx prisma migrate dev
npm run dev
```

### Development Tips

- Run `npx prisma studio` to browse the database
- The LLM client supports hot-switching providers via the `LLM_PROVIDER` env var
- Use Ollama for free local development without API keys
- Brand DNA extraction works best on marketing/landing pages

## License

MIT License. See [LICENSE](LICENSE) for details.

---

Built with Next.js, Prisma, and a lot of AI. Star the repo if you find it useful.

dna-studio

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