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# Startup Superpowers

> Validate before you build. Local-first, file-based, founder-friendly.

![version](https://img.shields.io/badge/dynamic/json?url=https%3A%2F%2Fraw.githubusercontent.com%2FSergeiGorbatiuk%2Fstartup-superpowers%2Fmain%2F.claude-plugin%2Fplugin.json&query=%24.version&label=version&color=blue) ![license](https://img.shields.io/badge/license-GPL--3.0-blue) ![for Claude Code](https://img.shields.io/badge/for-Claude%20Code-orange) [![docs](https://img.shields.io/badge/docs-startupsuperpowers.io-036666)](https://docs.startupsuperpowers.io)

A local-first idea-validation co-pilot for Claude Code. It guides founders through the messy early work of figuring out whether an idea has legs — competitors, market, hypotheses, interviews, surveys, and an MVP — and keeps every artifact as plain markdown in your project, yours to read, edit, commit, and share.

![Plugin demo](https://raw.githubusercontent.com/SergeiGorbatiuk/startup-superpowers/main/assets/demo.gif)

**📖 [Read the full documentation →](https://docs.startupsuperpowers.io)**

## 🧭 What is Startup Superpowers?

A Claude Code plugin that turns idea-validation work into a conversation with a thoughtful co-founder — one that takes notes, runs research in the background, and never loses track of what you decided three weeks ago.

It is opinionated about *evidence before commitment*: discover competitors before sizing the market, write down hypotheses before doing interviews, run interviews before designing surveys, learn from real conversations before building an MVP, and get the thing in front of real people instead of planning how you might.

**Key features:**

- **[Eight skills, one workflow](https://docs.startupsuperpowers.io/skills/overview)** — `/whats-next`, `/competitors`, `/market-research`, `/hypotheses`, `/interviews`, `/surveys`, `/mvp`, `/first-users`. Use them through a guided plan or à la carte.
- **[Getting your first users](https://docs.startupsuperpowers.io/skills/first-users)** — the part most validation tools skip. Map where your audience actually spends their time, build a list of people you can genuinely reach, and work the unscalable plays that land the first ten.
- **[All state on disk](https://docs.startupsuperpowers.io/concepts/workspace)** — every artifact is a markdown file under `startup/` in your project. No accounts, no database, no SaaS lock-in.
- **[Bias-isolated analysis](https://docs.startupsuperpowers.io/concepts/advisor)** — interview analysis, hypothesis assessment, and plan recommendations each run in isolation, reasoning on the files, not on your in-chat enthusiasm.
- **[Evidence → next move](https://docs.startupsuperpowers.io/concepts/evidence-graph)** — every hypothesis assessment yields the smallest observable next validation action, biased toward a real user-facing step instead of yet another research backlog.
- **Voice-first founder input** — designed for thinking out loud. Dump unstructured thoughts; the agent organises them into structured artifacts.
- **Obsidian-friendly graph** — artifacts carry frontmatter for filtering and link to each other via `[[slug]]` backlinks (e.g. hypotheses to supporting interview statements). Browse the evidence trail in any markdown editor.

## 🛠 Installation

It is recommended to have a new repository/folder per idea you want to explore — the idea can grow into an MVP, and the prototype's code will live naturally in that workspace. The plugin keeps its artifacts in the `startup/` subdirectory once initialised.

Pick the instructions for your client:

### Claude Code CLI

1. Add the marketplace (one-time, global)
```bash
/plugin marketplace add SergeiGorbatiuk/startup-superpowers
```

2. Create a workspace folder for your idea (in your shell)
```bash
! mkdir my-new-idea && cd my-new-idea
```

3. Install the plugin for this project (local scope recommended)
```bash
/plugin install startup-superpowers@startup-superpowers
```

4. Apply changes
```bash
/reload-plugins
```

5. Kick things off
```bash
/whats-next
```

On first run the agent will ask about your idea and set everything up. After that, `/whats-next` is your home base — run it any time you want to know where your project stands and what to focus on next.

### Claude Desktop App

> Only work in the **Code** tab of the app.

**1. Add the marketplace** (one-time):

1. Open the `Code` tab.
2. Click the "+" icon by the chat input → "Plugins" → "Manage Plugins".
3. Under "Personal Plugins" click "+" (Add plugin) → "Create Plugin" → "Add Marketplace".
4. In the URL field paste `SergeiGorbatiuk/startup-superpowers`, then click "Sync".

On certain app versions the interface does not clearly indicate success or failure of this step. To verify: click "+" under "Personal Plugins" again, then "Browse plugins". You should see `startup-superpowers` in the "Code" tab of the Directory window.

**2. Create a workspace folder for your idea** (in your shell, file manager, or however you usually do it):

```
mkdir my-new-idea
cd my-new-idea
```

Then open this folder in the Desktop app.

**3. Install the plugin for this project**:

1. In the `Code` tab, click the "+" icon by the chat input → "Plugins" → "Add plugin".
2. In the window that opens, navigate to the "Code" tab — you should find the "Startup superpowers" plugin there. If you can't find it, go back to step 1 and verify the marketplace installation.
3. Click the "+" to install globally, or click the card and choose "Install for this project" from the dropdown (recommended).

**4. Kick things off**: run `/whats-next` in the chat.

On first run the agent will ask about your idea and set everything up. After that, `/whats-next` is your home base.

## 📚 Learn more

Everything else lives in the docs:

- **[Quickstart](https://docs.startupsuperpowers.io/quickstart)** — your first session, from raw idea to a validation plan
- **[Skills overview](https://docs.startupsuperpowers.io/skills/overview)** — the founder journey, which skill to use when, and a page per skill
- **[The startup/ workspace](https://docs.startupsuperpowers.io/concepts/workspace)** — the files the plugin creates and who writes what
- **[Your plan](https://docs.startupsuperpowers.io/concepts/plan)** — how `core.md` and `plan.md` steer the journey, including pivots
- **[The evidence graph](https://docs.startupsuperpowers.io/concepts/evidence-graph)** — how interview statements become hypothesis verdicts
- **[How the advisor works](https://docs.startupsuperpowers.io/concepts/advisor)** — one question at a time, propose-before-write, voice input, and the no-telemetry stance

## 🧱 Philosophy

- **Skills guide, subagents execute, files are the handoff.** The plugin doesn't hide state behind APIs. Every interesting thing the agent does ends up as a file you can read.
- **Progressive disclosure.** Skills only load when their description matches what you're doing. The plugin is large but stays out of the way until you ask.
- **Hooks nudge, never block.** Convention checks surface gentle reminders on writes, but they never refuse to save your work.
- **Lean startup, applied pragmatically.** The workflow follows problem-solution fit and customer discovery, biased toward evidence over assumptions — but it never lectures you about it.

## 📚 Inspiration & Credits

Several frameworks and principles in this plugin are based on the work and comments of people who've written clearly about the messy early work of building a startup:

- **Rob Fitzpatrick** ([robfitz.com](https://robfitz.com/)) — *The Mom Test*, which shapes how the plugin writes interview scripts and critiques interview technique
- **Justin Jackson** ([justinjackson.ca](https://justinjackson.ca)) — [Write 100 emails to people you know](https://justinjackson.ca/100-emails), behind the warm-network outreach in `/first-users`
- **Y Combinator** — [How To Get Your First 10 Customers](https://www.youtube.com/watch?v=_FBivfgOvuE), the source of the stage-based framing and the unscalable plays in `/first-users`

## 📄 License

GNU General Public License v3.0

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