AdManagementAPI

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AdManagementAPI

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Ad Management API (creative approval specification in OpenMedia specification stack)

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![IAB Tech Lab](https://drive.google.com/uc?id=10yoBoG5uRETSXRrnJPUDuONujvADrSG1)

# **Ad Management API v1.1**

January 23, 2023

#### Summary
Ad management occurs when a buyer (or a representative party) submits creatives for creative approval, supply platforms approve or disapprove of those creatives, and buyers receive feedback accordingly. Before the publication of this technical standard, supply platforms have relied on proprietary methods and tools for ad management, or none at all.

#### OpenMedia
https://iabtechlab.com/openmedia

#### AdCOM
https://github.com/InteractiveAdvertisingBureau/AdCOM

#### OpenRTB 
https://github.com/InteractiveAdvertisingBureau/openrtb

#### Contact
For more information, or to get involved, please email openmedia@iabtechlab.com.

#### About IAB Tech Lab

The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry. The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.

Learn more about IAB Tech Lab here: [https://www.iabtechlab.com/](https://www.iabtechlab.com/)

#### Contributors and Technical Governance

Programmatic Supply Chain Working Group members provide contributions to this repository. Participants in the Programmatic Supply Chain Working Group must be members of IAB Tech Lab. Technical Governance and code commits for the project are provided by the IAB Tech Lab Programmatic Supply Chain Commit Group.

### License
The Ad Management API Specification is licensed under a Creative Commons Attribution 3.0 License.   To view a copy of this license, visit creativecommons.org/licenses/by/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA.

#### Disclaimer

THE STANDARDS, THE SPECIFICATIONS, THE MEASUREMENT GUIDELINES, AND ANY OTHER MATERIALS OR SERVICES PROVIDED TO OR USED BY YOU HEREUNDER (THE “PRODUCTS AND SERVICES”) ARE PROVIDED “AS IS” AND “AS AVAILABLE,” AND IAB TECHNOLOGY LABORATORY, INC. (“TECH LAB”) MAKES NO WARRANTY WITH RESPECT TO THE SAME AND HEREBY DISCLAIMS ANY AND ALL EXPRESS, IMPLIED, OR STATUTORY WARRANTIES, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AVAILABILITY, ERROR-FREE OR UNINTERRUPTED OPERATION, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. TO THE EXTENT THAT TECH LAB MAY NOT AS A MATTER OF APPLICABLE LAW DISCLAIM ANY IMPLIED WARRANTY, THE SCOPE AND DURATION OF SUCH WARRANTY WILL BE THE MINIMUM PERMITTED UNDER SUCH LAW. THE PRODUCTS AND SERVICES DO NOT CONSTITUTE BUSINESS OR LEGAL ADVICE. TECH LAB DOES NOT WARRANT THAT THE PRODUCTS AND SERVICES PROVIDED TO OR USED BY YOU HEREUNDER SHALL CAUSE YOU AND/OR YOUR PRODUCTS OR SERVICES TO BE IN COMPLIANCE WITH ANY APPLICABLE LAWS, REGULATIONS, OR SELF-REGULATORY FRAMEWORKS, AND YOU ARE SOLELY RESPONSIBLE FOR COMPLIANCE WITH THE SAME, INCLUDING, BUT NOT LIMITED TO, DATA PROTECTION LAWS, SUCH AS THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT (CANADA), THE DATA PROTECTION DIRECTIVE (EU), THE E-PRIVACY DIRECTIVE (EU), THE GENERAL DATA PROTECTION REGULATION (EU), AND THE E-PRIVACY REGULATION (EU) AS AND WHEN THEY BECOME EFFECTIVE.

AdManagementAPI

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