CLTV_Prediction

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CLTV_Prediction

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# CLTV Prediction with BG-NBD and Gamma-Gamma
## ● Business Problem 
![This is an image](https://github.com/enessoztrk/CLTV_Prediction/blob/main/img/img1.jpg) 
• An e-commerce site for customer actions moving forward according to the CLTV values of its customers he wants a projection to be made in the future. 
• 1 month or 6 months of time with the data you have will be able to bring the most income during the periods is it possible to identify customers? 
## ● Dataset Story 
• The data set called Online Retail II is an online sale based in the UK sales of the store from 01/12/2009 to 09/12/2011 it contains. 
• Souvenirs are included in the product catalog of this company. It can also be considered promotional products. 
• There is also information that most of its customers are wholesalers. 
## ● Variables 
▶InvoiceNo: Invoice Number 
 -If this code starts with C, it means that the operation has been cancelled. 
 ▶Quantity: Number of Products 
-It expresses how many of the products on the invoices have been sold. 
▶ StockCode: Product Code 
-Unique number for each product. 
▶Description: Product Name 
▶InvoiceDate: Invoice Date 
▶UnitPrice: Invoice Price (Sterling) 
▶CustomerID: Unique Customer Number 
▶Country: Country Name

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