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hormozi-claude-code-brain

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Drop Alex Hormozi's $100M frameworks into Claude Code and get a free AI business advisor. Playbooks, prompts, and a ready-to-use CLAUDE.md config.

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# The Hormozi Brain Toolkit for Claude Code

**Turn Claude Code into your personal Alex Hormozi business advisor. For free.**

Hormozi's ACQ AI costs $3,000 + $299/month. This repo gives you the same firepower inside Claude Code: his $100M playbooks, scaling frameworks, closing scripts, and copywriting systems, all wired up so Claude can actually use them to run your business.

Clone it. Drop it in. Start asking questions.

---

## What's Inside

### Playbooks (12 tactical guides)
Battle-tested frameworks from Hormozi's $100M series, each focused on a specific business lever:

| Playbook | What It Solves |
|---|---|
| **Pricing** | How to price your offer so it sells itself |
| **Closing** | Scripts and frameworks for high-ticket sales |
| **Fast Cash** | Generate revenue in 48 hours or less |
| **GOATed Ads** | Write ads that actually convert |
| **Hooks** | Stop the scroll and grab attention |
| **Lead Nurture** | Turn cold leads into buyers |
| **Lifetime Value** | Maximize revenue per customer |
| **Marketing Machine** | Build a lead gen system that runs without you |
| **Price Raise** | Charge more without losing clients |
| **Proof Checklist** | Collect and deploy social proof that converts |
| **Retention** | Keep clients longer and reduce churn |
| **Branding** | Position your business as the obvious choice |

### Acquisition Scaling Course (14 transcripts)
The complete 10-stage scaling framework. Find your stage, read the playbook:

| Stage | Revenue Level | Transcript |
|---|---|---|
| 0. Improvise | $0 - $100K | lesson03 |
| 1. Monetize | Getting to first $100K | lesson04 |
| 2. Advertise | $100K - $250K | lesson05 |
| 3. Stabilize | $250K - $500K | lesson06 |
| 4. Prioritize | $500K - $1M | lesson07 |
| 5. Productize | $1M - $2M | lesson08 |
| 6. Optimize | $2M - $3M | lesson09 |
| 7. Categorize | $3M - $5M | lesson10 |
| 8. Specialize | $5M - $10M | lesson11 |
| 9. Capitalize | $10M+ | lesson12 |

### Ready-to-Use Prompts (5 templates)
Pre-built prompts that reference specific playbooks and generate real business outputs:

1. **Grand Slam Offer Builder** - Build an irresistible offer using the Value Equation
2. **Sales Script Generator** - Complete closing scripts for any call format
3. **Lead Nurture Sequence** - 7-email sequence + SMS templates + re-engagement
4. **Price Raise Playbook** - Step-by-step plan to charge more, starting this week
5. **Ad Hook Generator** - 10 hooks + 3 ad scripts + video openers

### Frameworks
- Copywriting frameworks reference guide

---

## Quick Start (2 minutes)

### 1. Clone this repo

```bash
git clone https://github.com/antonio-clicktoclose/hormozi-claude-code-brain.git
```

### 2. Open it in Claude Code

```bash
cd hormozi-claude-code-brain
claude
```

That's it. The `CLAUDE.md` file tells Claude Code where everything is and how to use it. Start asking questions.

### 3. Try your first query

```
Based on Hormozi's $100M Offers pricing framework, build me a
Grand Slam Offer for my [fitness coaching / marketing agency /
SaaS product]. I currently charge $2,000/month.
```

Or use any of the pre-built prompts in the `prompts/` folder.

---

## Example Queries

Once you're inside Claude Code with this repo, try:

**Offer creation:**
> "Using the Pricing and Fast Cash playbooks, help me create an offer for my coaching business that I can sell for $5,000+"

**Sales scripts:**
> "Read the Closing playbook and write me a 15-minute discovery call script for selling a $10,000 marketing service"

**Scaling advice:**
> "I'm at $800K/year revenue. Read the relevant scaling stage transcript and tell me exactly what I should focus on next"

**Ad copy:**
> "Using the GOATed Ads and Hooks playbooks, write me 5 Facebook ad hooks for a weight loss coaching program"

**Retention:**
> "Read the Retention and Lifetime Value playbooks. My coaching clients churn after 3 months. Give me a plan to double LTV"

---

## Add Your Own Knowledge

The real power comes from combining Hormozi's frameworks with YOUR business data. Create additional files:

```
my-business/
  case-studies.md       # Your client results
  icp.md                # Your ideal customer profile
  offer-details.md      # Your current offer breakdown
  objections.md         # Common objections you hear
  sales-data.md         # Your numbers (close rate, LTV, etc.)
```

Then update `CLAUDE.md` to reference your files. Now Claude doesn't just know Hormozi's frameworks, it knows YOUR business too.

---

## Want This Built For You?

This toolkit gives you the playbooks. But reading a playbook and building the infrastructure are two different things.

If you want someone to actually implement systematic selling infrastructure for your high-ticket business (not just hand you frameworks, but build the sales team, CRM, tracking, and automation that runs without you)...

**[Book a call with ClickToClose](https://clicktoclose.ai)**

We scaled V Shred from $0 to $150M+ in 36 months using these exact systems. We can do the same for you.

---

## Credits

All playbook content is based on Alex Hormozi's publicly available frameworks and teachings from [Acquisition.com](https://acquisition.com).

If you want Hormozi's official AI tool, check out [ACQ AI](https://shop.acquisition.com/pages/acq-ai).

If you want someone to build the infrastructure that actually executes these frameworks inside your business, [talk to us](https://clicktoclose.ai).

---

Built by [@antoniomonteiroai](https://youtube.com/@antoniomonteiroai) | [ClickToClose.ai](https://clicktoclose.ai)

hormozi-claude-code-brain

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