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CLTV_Prediction
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CLTV_Prediction
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# CLTV Prediction with BG-NBD and Gamma-Gamma ## ● Business Problem<br/> <br/><br/> • An e-commerce site for customer actions moving forward according to the CLTV values of its customers he wants a projection to be made in the future.<br/><br/> • 1 month or 6 months of time with the data you have will be able to bring the most income during the periods is it possible to identify customers?<br/><br/> ## ● Dataset Story <br/> • The data set called Online Retail II is an online sale based in the UK sales of the store from 01/12/2009 to 09/12/2011 it contains.<br/><br/> • Souvenirs are included in the product catalog of this company. It can also be considered promotional products.<br/><br/> • There is also information that most of its customers are wholesalers.<br/><br/> ## ● Variables <br/> ▶InvoiceNo: Invoice Number <br/> -If this code starts with C, it means that the operation has been cancelled.<br/><br/> ▶Quantity: Number of Products<br/> -It expresses how many of the products on the invoices have been sold.<br/><br/> ▶ StockCode: Product Code <br/> -Unique number for each product.<br/><br/> ▶Description: Product Name<br/><br/> ▶InvoiceDate: Invoice Date<br/><br/> ▶UnitPrice: Invoice Price (Sterling)<br/><br/> ▶CustomerID: Unique Customer Number<br/><br/> ▶Country: Country Name<br/><br/>
