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useful data and advice for buying domains.

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# buying-domains

useful data and advice for buying domains. Curated for notable, non domain spammer type advice.

for current (2024) sales info, particularly AI domains, see https://www.dnjournal.com/ytd-sales-charts.htm)

[do not use godaddy](https://news.ycombinator.com/item?id=42967247)

- https://news.ycombinator.com/item?id=44148665 https://github.com/swyxio/tldx
- https://sive.rs/com

## Data

| Year 	| Domain 	| Price ($k) 	| .com? 	| Short (<6)? 	| OneWord? 	| Source/Context 	|
|---	|---	|---	|---	|---	|---	|---	|
| 1998 	| body building.com 	| 20 	| yes 	|  	|  	| [@VR](https://twitter.com/VR/status/1587525107790282752) |
| 1999 	| webex.com 	| 210 	| yes 	| yes 	|  	| [@mychannel](https://twitter.com/mychannel/status/1589651269945159680) |
| 2003 	| beat.com 	| 20 	| yes 	| yes 	| yes 	| [@sol_orwell](https://twitter.com/sol_orwell/status/1587909388076843008) |
| 2004 	| webmaster.org 	| 10 	|  	|  	|  	| [@sol_orwell](https://twitter.com/sol_orwell/status/1587909388076843008) |
| 2005 	| flurry.com 	| 20 	| yes 	| yes 	| yes 	| [@sbyrnes](https://twitter.com/sbyrnes/status/1587490022709567489) |
| 2010 	| stripe.com 	| 20 	| yes 	| yes 	| yes 	| [@notjaril](https://x.com/notjaril/status/1616436402744590336) |
| 2010 	| fb.com 	| 8500 	| yes 	| yes 	| 	| https://techcrunch.com/2011/01/11/facebook-paid-farm-bureau-8-5-million-to-acquire-fb-com/ |
| 2011 	| mergers.com 	| 50 	| yes 	|  	| yes 	| [@mychannel](https://twitter.com/mychannel/status/1589651269945159680) |
| 2011 	| examine.com 	| 52 	| yes 	| yes 	| yes 	| [@sol_orwell](https://twitter.com/sol_orwell/status/1587909388076843008) |
| 2011 	| sincerely.com 	| 25 	| yes 	|  	| yes 	| [@brezina](https://twitter.com/brezina/status/1587507220828200960) |
| 2012 	| synchronize.com 	| 20 	| yes 	|  	| yes 	| [@ColeSouth](https://twitter.com/ColeSouth/status/1587505975312859136) |
| 2012 	| carcovers.com 	| 400 	| yes 	|  	|  	| [@jonathanvolk](https://twitter.com/jonathanvolk/status/1362515601135046658) and [story](https://techstartups.com/2021/02/20/founder-carcovers-com-grew-startup-8-figure-business-purchase-400000-domain-name/) 	|
| 2012 	| clever.com 	| 200 	| yes 	| yes 	| yes 	| [@bytingtheapple](https://twitter.com/bytingtheapple/status/1587513605318213633) |
| 2013 	| liveloop.com 	| 25 	| yes 	|  	|  	| [@amaldorai](https://twitter.com/amaldorai/status/1587590041680769025) |
| 2013 	| consulting.com 	| 300 	| yes 	|  	| yes 	| https://overcast.fm/+rTsUtBLEs	|
| 2014 	| musichustle.com 	| 4 	| yes 	|  	|  	| [@saradietschy](https://twitter.com/saradietschy/status/1587447301584330753) |
| 2014 	| modest.com 	| 40 	| yes 	| yes 	| yes 	| [@harper](https://twitter.com/harper/status/1587465968518922240) |
| 2014 	| sjo.com 	| 26 	| yes 	| yes 	|  	| [@sol_orwell](https://twitter.com/sol_orwell/status/1587909388076843008) |
| 2015 	| teachable.com 	| 25 	| yes 	|  	| yes 	| [@ankurnagpal](https://twitter.com/ankurnagpal/status/1587438361559662593) 	|
| 2015 	| duo.com 	| 250 	| yes 	| yes 	| yes 	| [@jonoberheide](https://twitter.com/jonoberheide/status/1587491074519465991) |
| 2016 	| swag.com 	| 1200 	| yes 	| yes 	|  	| [Jeremy Parker](https://overcast.fm/+PpI2PCL74) |
| 2016 	| pet.org 	| 25 	|  	| yes 	| yes 	| [@sol_orwell](https://twitter.com/sol_orwell/status/1587909388076843008) |
| 2017 	| sumo.com 	| 1500 	| yes 	| yes 	| yes 	| [writeup](https://www.entrepreneur.com/starting-a-business/why-i-spent-15-million-on-our-domain/288629) and [podcast](https://www.listennotes.com/podcasts/noah-kagan-presents/08-what-i-learned-spending-aTYgBVrLlwc/) 	|
| 2017 	| citizen.com 	| 75 	| yes 	|  	| yes 	| [@AlexejKirillov](https://twitter.com/AlexejKirillov/status/1588572800255922176) |
| 2017 	| first.com 	| 200 	| yes 	| yes 	| yes 	| https://domaininvesting.com/george-kirikos-uncovers-sales-first-com/ 	|
| 2018 	| hey.com 	| ? 	| yes 	| yes 	| yes 	| https://m.signalvnoise.com/how-we-acquired-hey-com/ 	|
| 2019 	| unfold.com 	| 100 	| yes 	| yes 	| yes 	| [@9th](https://twitter.com/9th/status/1587446486698188800) |
| 2019 	| sacra.com 	| 3 	| yes 	| yes 	|  	| [@smalter](https://twitter.com/smalter/status/1587807109961420802) |
| 2019  | loom.com | 150 | yes | yes |   	| [founder](https://x.com/_shahedk/status/1818438513144348680) |
| 2019  | notion.com | equity + Grateful Dead (Ron Conway) | yes | yes |   	| [founder](https://x.com/akothari/status/2061863261449154910) |
| 2020 	| ui.dev 	| 25 	|  	| yes 	|  	| [@tylermcginnis](https://twitter.com/tylermcginnis/status/1587438845422804994) |
| 2020 	| ux.dev 	| 8 	|  	| yes 	|  	| [@tylermcginnis](https://twitter.com/tylermcginnis/status/1587438845422804994) |
| 2020 	| paperbell.com 	| 1.8 	| yes 	|  	|  	| [writeup](https://lauraroeder.com/how-i-nabbed-the-com-for-my-bootstrapped-startup-without-spending-a-million-bucks-6dc35c4606e9) 	|
| 2022 	| ocho.com 	| 45 	| yes 	| yes 	| yes 	| [@ankurnagpal](https://twitter.com/ankurnagpal/status/1587438361559662593) 	|
| 2022 	| increasing.com 	| 15 	| yes 	|  	| yes 	| [@Jamie_IF](https://twitter.com/Jamie_IF/status/1587455101991518208) |
| 2023 	| eraser.io 	| 10 	| yes 	|  	|  	| [@shinkim](https://twitter.com/_shinkim/status/1625347214414589952) |
| 2023 	| chat.com 	| >10,000 	| yes 	| yes	| yes	| [Dharmesh Shah](https://www.linkedin.com/posts/dharmesh_chatux-ai-chatux-activity-7046856167502848001-Rmxa/?utm_source=share&utm_medium=member_desktop) |
| 2023 	| resend.com 	| 25 	| yes 	| yes	| yes	| [Zeno Rocha](https://resend.com/blog/how-to-pick-a-startup-name) |
| 2023 	| friend.com 	| 1887 	| yes 	| yes	| yes	| [avi schiffman](https://x.com/evisdrenova/status/1818378922012426539?s=46) |
| 2025 	| subagents.com 	| 25,000 	| yes 	| no	| yes	| DM from buyer |
| 2025 	| ai.com 	| >100,000 	| yes 	| yes	| yes	| [avi schiffman](https://x.com/AviSchiffmann/status/1895918532824875049) |
| 2026 | folk.com | 250 	| yes 	| yes	| yes	| [paulg](https://x.com/paulg/status/2083628660708561075) |
| ? 	| rows.com 	| 110 	| yes 	| yes 	| yes 	| [@colinwinhall](https://twitter.com/colinwinhall/status/1587450555999260672), [writeup](https://rows.com/blog/post/why-and-how-we-rebranded) |
| ? 	| pilot.com 	| 400 	| yes 	| yes 	| yes 	| [@amaldorai](https://twitter.com/amaldorai/status/1587590041680769025) |
| ? 	| fillout.com 	| 5 	| yes 	|  	|  	| [@domwhyte42](https://twitter.com/domwhyte42/status/1587447773372129282) |
| ? 	| trace.com 	| 150 	| yes 	| yes 	| yes 	| [@WesleyEames](https://twitter.com/WesleyEames/status/1587439379328344064) |
| ? 	| tales.com 	| 90 	| yes 	| yes 	| yes 	| [@WesleyEames](https://twitter.com/WesleyEames/status/1587439379328344064) |
| ? 	| after.com 	| 150 	| yes 	| yes 	| yes 	| [@WesleyEames](https://twitter.com/WesleyEames/status/1587439379328344064) |
| ? 	| protein.com 	| 1000 	| yes 	|  	| yes 	| [@reosait](https://twitter.com/reosait/status/1587514409504555008) |
| ? 	| curri.com 	| 7 	| yes 	| yes 	|  	| [@brianmgonzalez](https://twitter.com/brianmgonzalez/status/1587448967754788865) |
| ? 	| laylo.com 	| 6 	| yes 	| yes 	|  	| [@AlecEllin](https://twitter.com/AlecEllin/status/1587535299088785408) |
| ? 	| cofounders.com 	| 65 	| yes 	|  	|  	| [@serialtrep](https://twitter.com/serialtrep/status/1587453395698425856) |
| ? 	| betterbookkeeping.com 	| 10 	| yes 	|  	|  	| [@baldridgecpa](https://twitter.com/baldridgecpa/status/1587461050869358592) |
| ? 	| socialpuppy.com 	| 5 	| yes 	|  	|  	| [@larsvedo](https://twitter.com/larsvedo/status/1587461436938543104) |
| ? 	| firehydrant.com 	| 65 	| yes 	|  	|  	| [@bobbytables](https://twitter.com/bobbytables/status/1587636623528919040) |
| ? 	| groundfloor.com 	| 25 	| yes 	|  	|  	| [@brian_dally](https://twitter.com/brian_dally/status/1587530395788058624) |
| ? 	| basewell.com 	| 15 	| yes 	|  	|  	| [@heyecs](https://twitter.com/heyecs/status/1587470649202802689) |
| ? 	| helpflow.com 	| 5 	| yes 	|  	|  	| [@JonTuckerUSA](https://twitter.com/JonTuckerUSA/status/1587509188359380992) |
| ? 	| fourthwall.com 	| 50 	| yes 	|  	|  	| [@walkeriwilliams](https://twitter.com/walkeriwilliams/status/1587532396122906624) |
| ? 	| ultrahuman.com 	| 10 	| yes 	|  	|  	| [@deeppurpled](https://twitter.com/deeppurpled/status/1587492793051746307) |
| ? 	| onions.com 	| 15 	| yes 	| yes 	| yes 	| [@searchbound](https://twitter.com/searchbound/status/1587447784629829633) |
| ? 	| gaps.com 	| 20 	| yes 	| yes 	| yes 	| [@ViperChill](https://twitter.com/ViperChill/status/1587489932947632128) |
| ? 	| detailed.com 	| 19 	| yes 	| yes 	| yes 	| [@ViperChill](https://twitter.com/ViperChill/status/1587489932947632128) |
| ? 	| async.com 	| 100 	| yes 	| yes 	| yes 	| [@ilan](https://twitter.com/ilan/status/1587485179752448000) |
| ? 	| lolli.com 	| 2.5 	| yes 	| yes 	|  	| [@alexadelman](https://twitter.com/alexadelman/status/1587461890229342209) |
| ? 	| xmtp.com 	| 18 	| yes 	| yes 	|  	| [@mg](https://twitter.com/mg/status/1587481996946718724) |
| ? 	| cxl.com 	| 45 	| yes 	| yes 	|  	| [@peeplaja](https://twitter.com/peeplaja/status/1587513974072942603) |
| ? 	| wynter.com 	| 25 	| yes 	|  	|  	| [@peeplaja](https://twitter.com/peeplaja/status/1587513974072942603) |
| ? 	| pally.com 	| 7.5 	| yes 	|  	|  	| [@hazbubble](https://x.com/hazhubble/status/2083734714154889297?s=20) |
| ? 	| voice.com/voiceos 	| 30000 	| yes 	|  	|  	| [kai brokering](https://x.com/kai_brokering/status/2083648996376301806?s=20) |
| ? 	| nas.io/nas.co 	| 50/40 	|  	| yes 	|  	| [@nasdaily](https://twitter.com/nasdaily/status/1587526334930100229) |

### Search domain sales data

- https://namebio.com/nas.com

## Advice

## Value of a domain

- When we rebranded to teachable (from the terrible http://usefedora.com) our conversion rate increased substantially across the board. https://twitter.com/ankurnagpal/status/1587443758546780160?s=20&t=1fabBPrMKq2PVqrbdiHs2A

### Before buying

- dont decide the name
  - https://lauraroeder.com/how-i-nabbed-the-com-for-my-bootstrapped-startup-without-spending-a-million-bucks-6dc35c4606e9
  - My single biggest tip for getting a good deal on a domain purchase is being able to go into a transaction outcome independent. Like each time, we hadn't chosen our company name yet so had a good amount of leverage to simply choose a different name if we didn't like the price. https://twitter.com/ankurnagpal/status/1587438361559662593
- Ideally, buy the .com before you've launched. Sellers increase the price if they know you have a company that is doing well and has a brand to protect. https://twitter.com/mariogabriele/status/1583194906516127745?s=20

### Wait

- We first reached out for http://generalist.com in Feb '21.  We closed in Feb '22.

### Negotiation

- Beware of false comparisons/ The broker in our transaction tried to compare http://generalist.com to random domains as a way of justifying a high price point. E.g.: Saying we should pay $40K bc cycling[.]com cost that much. Find better comparisons
Do some research to find domains that actually *are* similar and see what they sold for. 
Use these as better anchors for the discussion.
- Find out how much the domain was last bought for. Sometimes, you can find a record of what the domain was last purchased for. 
- Settle on a walk-away price. You probably want some wiggle from the first price you give to the price you'll accept.

## Recommended domain brokers

- Lumis.com https://twitter.com/nasdaily/status/1588029851189104640?s=20&t=1fabBPrMKq2PVqrbdiHs2A
- Peter askew (onions guy)? https://twitter.com/baldridgecpa/status/1587464473169825794

More tools
- https://smartbranding.com/category/domain-name-upgrades/
- https://grails.com/insights/unicorn-domains
  https://grails.com/tools/sector-naming-patterns

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