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2025-doomscroll-wrapped

★ 12 Open GitHub ↗

A satirical end-of-year “Wrapped” experience that recaps the cost of doomscrolling.

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# 2025 Doomscroll Wrapped

A satirical end-of-year "wrapped" website that recaps the cost of doomscrolling with realistic, average-user data.

> [!IMPORTANT]
> This project is a parody, it is not a scientific study or a research paper.
> 
> The parody site does not track users or store user data.
> 
> This content may contain material that some individuals may find sensitive. Viewer discretion is advised.

[**View the parody website here.**](https://2025-doomscroll-wrapped.vercel.app/)

[**Read the case study here.**](https://rryyqn.com)

<br />

## Project context
Social media platforms do not publish annual summaries of how much time users spend scrolling, how often they check their feeds, or what that attention ultimately funds. While usage metrics are central to how these platforms operate and monetise engagement, they are rarely presented back to users in a reflective or self-critical way.

At the same time, platforms like Spotify, ChatGPT, and Reddit have popularised end-of-year "wrapped" recaps as a form of data-driven storytelling. These engaging and personalized experiences reframe data as entertainment, encouraging users to celebrate their habits and traits.

This project imagines what a similar “Wrapped” experience might look like if applied to social media "doomscrolling"; not to optimise engagement, but to expose it. By presenting simple metrics with a satirical twist, the site positions addictive scrolling as a behavior worth reflecting on.

The statistics and information used are intentionally based on realistic averages rather than extreme outliers. The goal is not to shock with exaggerated numbers, but to make the experience feel uncomfortably plausible.

## Case study
A full breakdown of why this parody was created, the careful design decisions behind it, and what I learned can be found here:  
**https://rryyqn.com/snippets/2025-doomscroll-wrapped**

## What this repo contains
- Context behind the project
- Link to the parody website and case study
- The methodology used to estimate statistics and figures shown on the site
- Licensing and reuse terms

> The website source code is intentionally not included.

## Methodology
All figures shown in the experience are derived from publicly available usage data and conservative assumptions.  
See `methodology.md` for sources, assumptions, and calculations.

2025-doomscroll-wrapped

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