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revenue-os

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From code to customers to cash — The monetization OS for developers. A Claude Code plugin for ICP discovery, value propositions, pricing, outreach, and more.

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# Revenue OS

[![Claude Code Plugin](https://img.shields.io/badge/Claude%20Code-Plugin-blueviolet)](https://claude.ai)
[![License: MIT](https://img.shields.io/badge/License-MIT-green.svg)](https://opensource.org/licenses/MIT)
[![PRs Welcome](https://img.shields.io/badge/PRs-welcome-brightgreen.svg)](http://makeapullrequest.com)

> **From code to customers to cash** — The monetization operating system for developers

Revenue OS is a powerful [Claude Code](https://claude.ai) plugin that transforms the journey from building a product to generating revenue. It analyzes your codebase, identifies ideal customers, polishes your value proposition, and generates everything you need to start making money.

**Perfect for:** Indie hackers, solo founders, startup developers, SaaS builders, and anyone who builds great products but struggles to monetize them.

---

## Why Revenue OS?

Developers are great at building products but often struggle with:

| Challenge | Revenue OS Solution |
|-----------|-------------------|
| **WHO** would pay for this? | AI-powered ICP (Ideal Customer Profile) discovery |
| **WHY** choose us over alternatives? | Value proposition frameworks that convert |
| **HOW MUCH** to charge? | Psychology-based pricing architecture |
| **WHERE** to find customers? | Community and channel identification |
| **WHAT** to say to them? | Ready-to-use outreach sequences |

Revenue OS provides a systematic, engineering-minded approach to monetization — because revenue is just another system to be designed and optimized.

---

## Features

- **Codebase Analysis** — Understands YOUR specific product, not generic advice
- **ICP Discovery** — Find exactly who will pay for your product
- **Value Proposition** — Multiple proven frameworks (JTBD, PAS, Before/After)
- **Pricing Psychology** — Research-backed tier design with competitor analysis
- **Outreach Generation** — Cold email, LinkedIn, and Twitter sequences
- **Landing Page Copy** — Conversion-optimized page structure
- **Objection Handling** — Proven responses to common sales objections
- **Revenue Audit** — Score your monetization readiness with action plan

---

## Installation

Revenue OS is distributed from the `belkins` Claude Code marketplace. Adding the
marketplace registers its catalog; it does not install the plugin by itself.

```text
# Run these inside Claude Code
/plugin marketplace add Belkins/revenue-os
/plugin install revenue-os@belkins
```

Run `/reload-plugins` if Claude Code asks you to activate the newly installed
plugin. The commands are namespaced as `/revenue-os:ros-*`.

For non-interactive installation, use the equivalent CLI commands:

```bash
claude plugin marketplace add Belkins/revenue-os
claude plugin install revenue-os@belkins
```

---

## Update or Uninstall

Refresh the marketplace before updating so Claude Code sees the latest release:

```text
# Run these inside Claude Code
/plugin marketplace update belkins
/plugin update revenue-os@belkins
```

To remove Revenue OS from the current scope:

```text
/plugin uninstall revenue-os@belkins
```

Because this marketplace currently contains only Revenue OS, you can also remove
the catalog afterward with `/plugin marketplace remove belkins`.

The default uninstall also removes plugin-managed data when this is the final
installed scope. To preserve that data with the CLI, use
`claude plugin uninstall revenue-os@belkins --keep-data`. The old
`~/.claude/revenue-os/` directory from versions before 1.0.1 is separate from
Claude's managed plugin data and is never deleted by Revenue OS.

Cloning this repository alone does not install or auto-detect the plugin. For
local development, run `./scripts/validate-repository.sh`. The marketplace
points directly at the dedicated `plugin/` package, and validation installs that
exact directory into temporary `HOME` and `CLAUDE_CONFIG_DIR` paths without
changing your normal Claude configuration. Preflight rejects `__pycache__`
directories, `.pyc` files, symlinks, and special filesystem entries anywhere in
the package. Install smoke compares every source and installed path, entry type,
permission mode, and regular-file hash. Release validation requires Claude Code
2.1.221, the same version pinned in CI; Python 3 is required by the packaged
storage boundary.

---

## Quick Start

```text
# 1. See your revenue readiness score
/revenue-os:ros

# 2. Discover who will pay for your product
/revenue-os:ros-icp

# 3. Polish your value proposition
/revenue-os:ros-value-prop

# 4. Design your pricing
/revenue-os:ros-pricing

# 5. Generate outreach sequences
/revenue-os:ros-outreach

# 6. Get a full audit with action plan
/revenue-os:ros-audit
```

---

## Commands

| Command | Description | Key Feature |
|---------|-------------|-------------|
| `/revenue-os:ros` | Main dashboard | Revenue readiness score |
| `/revenue-os:ros-icp` | Find ideal customers | Codebase + web analysis |
| `/revenue-os:ros-value-prop` | Polish your positioning | Multiple frameworks |
| `/revenue-os:ros-pricing` | Design pricing architecture | Psychology + competitor research |
| `/revenue-os:ros-competitors` | Competitive intelligence | Web search analysis |
| `/revenue-os:ros-outreach` | Generate sequences | Email, LinkedIn, Twitter |
| `/revenue-os:ros-landing-page` | Create landing page copy | Conversion-optimized |
| `/revenue-os:ros-objections` | Handle sales objections | Proven responses |
| `/revenue-os:ros-first-dollar` | Zero to revenue playbook | Unconventional tactics |
| `/revenue-os:ros-audit` | Full readiness audit | Score + 2-week action plan |

---

## How It Works

### 1. Analyzes Your Code
Revenue OS scans your codebase to understand:
- What problem your product solves
- Key features and capabilities
- Technology stack
- Potential use cases

### 2. Finds Your Customers
Using AI analysis and web research:
- Generates ICP (Ideal Customer Profile) hypotheses
- Finds communities where they gather
- Validates pain points exist
- Identifies buying triggers

### 3. Polishes Your Pitch
Creates compelling messaging using proven frameworks:
- Jobs-to-be-Done (JTBD)
- Problem-Agitate-Solution (PAS)
- Before/After Transformation
- Unique Mechanism

### 4. Designs Pricing
Research-backed pricing architecture:
- Competitor analysis via web search
- Psychology-based tier design (charm pricing, anchoring, decoy effect)
- Revenue projections
- Stripe integration code

### 5. Generates Assets
Ready-to-use marketing materials:
- Cold email sequences (4-email series)
- LinkedIn outreach templates
- Landing page copy
- Objection handling scripts

---

## Example: 2-Week Revenue Sprint

### Week 1: Foundation

```text
# Day 1: Understand your product and customers
/revenue-os:ros-icp

# Day 2: Create compelling messaging
/revenue-os:ros-value-prop

# Day 3: Research the competition
/revenue-os:ros-competitors

# Day 4: Set your prices
/revenue-os:ros-pricing

# Day 5: Prepare for objections
/revenue-os:ros-objections
```

### Week 2: Distribution

```text
# Day 6-7: Build your landing page
/revenue-os:ros-landing-page full

# Day 8-9: Create outreach sequences
/revenue-os:ros-outreach cold-email
/revenue-os:ros-outreach linkedin

# Day 10-14: Execute and iterate
# Send outreach, track responses, refine
```

---

## Data Persistence

Revenue OS stores working data in `${CLAUDE_PLUGIN_DATA}`, the stable per-plugin
directory supplied by Claude Code at runtime:

```
${CLAUDE_PLUGIN_DATA}/
├── product.json      # Product analysis
├── icp.json          # Ideal customer profiles
├── value-prop.json   # Value propositions
├── pricing.json      # Pricing strategy
└── outreach/         # Generated sequences
```

This managed directory persists across plugin updates and sessions, allowing
commands to build on each other. On the first session after upgrading from an
older release, Revenue OS copies legacy files from `~/.claude/revenue-os/`
without overwriting canonical data or deleting the legacy source. Conflicts are
left intact on both sides and retried after you resolve them.

All managed reads, writes, exports, outreach saves, migrations, and resets pass
through a no-follow storage boundary. It requires an absolute data root, rejects
symlinked or non-regular managed paths, restricts outreach names to safe
basenames, and uses atomic sibling-file replacement. A reset fails before any
deletion when the managed tree is unsafe. Successful reset removes exports,
outreach, audits, and unknown regular artifacts as well as canonical JSON, then
recreates clean defaults and a validated versioned migration tombstone so legacy
data is not imported again. Canonical JSON must be a top-level object and known
fields are type-checked on writes, reads, migration, scoring, and export.

Before the first reset deletion, Revenue OS takes and compares two complete tree
snapshots, checks effective read/write/execute permissions and ACL results for
every directory, and rejects immutable or append-only entries. This also proves
the root can replace the tombstone/default files and recreate the managed
directories. If a later subtree is not removable, reset leaves earlier data
untouched.

On macOS, preflight additionally asks the Darwin kernel for `_DELETE_OK` on
every file and directory through `accessx_np`. This evaluates effective
`delete` and containing-directory `delete_child` ACL rules without changing the
entry. The complete absolute ancestor chain remains pinned by open directory
descriptors, and a fresh no-follow traversal must match every pinned device and
inode plus the managed entry fingerprint both before and after the path-based
ACL query. An ancestor rename, replacement, or indeterminate result therefore
fails closed before reset deletes anything.

---

## Command Reference

### `/revenue-os:ros-icp` - Ideal Customer Profile

| Argument | Description |
|----------|-------------|
| `discover` | Full codebase analysis (default) |
| `validate` | Use web search to validate ICP |
| `personas` | Generate detailed buyer personas |
| `find` | Find actual prospects via web search |

### `/revenue-os:ros-value-prop` - Value Proposition

| Argument | Description |
|----------|-------------|
| `generate` | Create value propositions (default) |
| `analyze` | Analyze existing positioning |
| `test` | Generate A/B test variants |
| `framework <name>` | Use specific framework (jtbd, pas, before_after) |

### `/revenue-os:ros-pricing` - Pricing Strategy

| Argument | Description |
|----------|-------------|
| `design` | Design pricing tiers (default) |
| `analyze` | Research competitor pricing |
| `psychology` | Deep dive on pricing tactics |
| `model` | Revenue projections |
| `implement` | Generate Stripe integration code |

### `/revenue-os:ros-outreach` - Outreach Sequences

| Argument | Description |
|----------|-------------|
| `cold-email` | Email sequences (default) |
| `linkedin` | LinkedIn messages |
| `twitter` | Twitter/X DMs |
| `for <company>` | Personalize for specific target |

---

## Use Cases

- **Indie Hackers** — Go from side project to paying customers
- **SaaS Founders** — Find product-market fit faster
- **Developer Tools** — Monetize your open source work
- **Freelancers** — Package your skills into products
- **Agencies** — Create productized services

---

## Contributing

Contributions are welcome! Areas that could use help:

- Additional ICP templates for new industries
- More outreach templates and sequences
- Improved pricing psychology data
- Better Stripe integration examples
- Translations

See [CLAUDE.md](CLAUDE.md) for development documentation.

---

## GitHub Topics

When publishing this repo, add these topics for discoverability:
`claude-code`, `claude-plugin`, `monetization`, `saas`, `indie-hackers`, `pricing`, `sales`, `marketing`, `icp`, `value-proposition`, `outreach`, `developer-tools`, `startup`, `revenue`

---

## Author

Created by **[Vladyslav Podoliako](https://vladyslavpodoliako.com/)**

- **Website:** [vladyslavpodoliako.com](https://vladyslavpodoliako.com/)
- **Newsletter:** [vladsnewsletter.com](https://www.vladsnewsletter.com/) — Weekly insights on AI, development, and building products
- **Twitter/X:** [@StBelkins](https://twitter.com/stbelkins)

---

## License

MIT License — see [LICENSE](LICENSE) for details.

---

## Star History

If this plugin helps you make money, consider giving it a star!

---

Built for developers who deserve to get paid for their work.
 
 <a href="https://www.vladsnewsletter.com/">Subscribe to the newsletter</a> for more tools and insights.

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