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gtm-pipeline-skills

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B2B Sales Claude Skills

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# GTM Pipeline Skills

Ten Claude Code skills for building efficient B2B lead generation pipelines — from company discovery to enriched contacts ready for outreach. Using these get you Clay quality data for 10-20% of the price.

Each skill is a standalone Markdown instruction file that Claude reads and executes as an agent. Use them individually or chain them into a full pipeline.

We are using ONLY the best and latest data providers and enrichment services and are not associated or affiliated with any of them.

---

## Quick Start

```bash
git clone https://github.com/Keinsaas/gtm-pipeline-skills
cd gtm-pipeline-skills
./install.sh
```

Then open a project in Claude Code and run:
```
/gtm-pipeline:setup
```

The setup skill walks you through API keys, PhantomBuster agent IDs (auto-looked-up via MCP if available), and your first client ICP — in under 10 minutes.

---

## Skills

| Skill | What It Does |
|-------|-------------|
| `/gtm-pipeline:setup` | Onboarding — install, configure keys, set up first client |
| `/gtm-pipeline:pipeline` | Orchestrator — plan and run the full pipeline end-to-end |
| `/gtm-pipeline:company-search` | Build a company list (Sales Navigator, Parallel FindAll, Firecrawl, web) |
| `/gtm-pipeline:company-enrichment` | Enrich companies with headcount, revenue, growth metrics + ICP scoring (0–100) |
| `/gtm-pipeline:signal-search` | Find buying intent signals (funding, hiring, leadership). Score each signal 1–100 |
| `/gtm-pipeline:people-search` | Find contacts by role at target companies, or prospect by persona |
| `/gtm-pipeline:contact-filter` | Rank and filter contacts before enrichment — saves credits |
| `/gtm-pipeline:people-enrichment` | Enrich contacts with verified work email and phone |
| `/gtm-pipeline:outreach` | Run LinkedIn connection requests and messages via PhantomBuster |
| `/gtm-pipeline:demo` | Generate a demo lead list (~10 contacts + messages) from an ICP description |

---

## Pipeline Architecture

Two workflows depending on what you start with:

**Company-First** (you have a company list or bounded market):
```
company-search → company-enrichment → ICP scoring → signal-search → people-search → contact-filter → people-enrichment
```

**Signal-First** (discovering companies via buying intent):
```
signal-search (discovery) → company-enrichment → ICP scoring → people-search → contact-filter → people-enrichment
```

See `docs/ARCHITECTURE.md` for the full flow diagram with CSV handoffs and cost checkpoints.

---

## API Keys Required

Copy `.env.example` to your env file and fill in:

| Key | Provider | Cost Model |
|-----|----------|-----------|
| `PIPE0_API_KEY` | pipe0.com | Credits per task |
| `FULLENRICH_API_KEY` | fullenrich.com | Per enrichment |
| `SERPAPI_API_KEY` | serpapi.com | Per search |
| `PARALLEL_API_KEY` | parallel.ai | Per task (processor-based) |
| `FIRECRAWL_API_KEY` | firecrawl.dev | Per crawl / per page |
| `APIFY_API_KEY` | apify.com | Per actor run |
| `OPENROUTER_API_KEY` | openrouter.ai | Per token |
| `PHANTOMBUSTER_API_KEY` | phantombuster.com | Plan-based |
| `BETTERCONTACT_API_KEY` | bettercontact.rocks | Per enrichment (optional) |

You don't need all of them. See `/gtm-pipeline:setup` — it only asks for what your use case requires.

---

## Project Structure

Each project (your company, a client, a campaign) gets its own working directory:

```
{slug}-gtm/
├── context/
│   ├── profile.md          # What they sell, value prop, tone
│   ├── icp.md              # Job tiers, industry tiers, location tiers, size filter
│   └── provider_performance.md
├── csv/
│   ├── input/
│   │   └── companies_raw.csv
│   ├── intermediate/
│   │   ├── companies_enriched.csv
│   │   ├── companies_scored.csv
│   │   ├── signals.csv
│   │   ├── contacts_found.csv
│   │   └── contacts_filtered.csv
│   └── output/
│       └── contacts_enriched.csv
└── run_log.md
```

The setup skill creates this structure for you. See `examples/sample-client-gtm/` for a fully filled-out reference.

---

## Personal Configuration

Your API keys and PhantomBuster agent IDs stay on your machine:

```
skills/_shared/local.md     ← gitignored, created from local.example.md by install.sh
~/.env.gtm                  ← default API key location (or set GTM_ENV_PATH)
```

---

## What Not to Put in This Repo

- API keys or session cookies (use `~/.env.gtm` or your env manager)
- Contact lists, lead data, or CRM exports
- Client names, domains, or commercial terms
- PhantomBuster agent IDs (go in `_shared/local.md`, which is gitignored)

---

## For Production Integration

The skills handle data logic (enrichment, scoring, filtering). For automated production pipelines — webhook triggers, n8n orchestration, monitoring, scheduled runs — that's a separate integration layer. The skills are designed to compose with any orchestrator.

---

## Contributing

See [CONTRIBUTING.md](CONTRIBUTING.md). Fork the repo, make changes on a branch, submit a PR to `main`.

The `stable` branch is the maintainer's production copy — contributions go to `main`.

---

## License

MIT

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